Compare Zoho Campaigns and Emarsys - Apr 2022

Shlomi Lavi

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Bottom Line: Which is Better - Zoho Campaigns or Emarsys?

Emarsys is more expensive to implement (TCO) than Zoho Campaigns, and Emarsys is rated higher (91/100) than Zoho Campaigns (86/100). Zoho Campaigns offers users more features (12) than Emarsys (0).

Looking for the right Email Marketing solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

Zoho Vs. Emarsys

Zoho: Zoho.com offers a comprehensive suite of award-winning online business, productivity & collaboration applications. Customers use Zoho Applications to run their business processes, manage their information and be more productive while at the office or on the go, without having to worry about expensive or outdated hardware or software. To date, Zoho...

Emarsys: Customers expect and deserve to be treated as individuals. Marketers using The Emarsys B2C Marketing Cloud deliver this, and are rewarded with deeper loyalty and higher revenue. Together, we analyze and segment more than one billion customer records to deliver insights that empower marketers, and campaigns that engage individuals. This strengthens...

Who is more expensive? Zoho Campaigns or Emarsys?

The real total cost of ownership (TCO) of Email Marketing software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Zoho Campaigns and Emarsys.

Zoho Campaigns price starts at $3 per month , On a scale between 1 to 10 Zoho Campaigns is rated 2, which is much lower than the average cost of Email Marketing software. Emarsys price starts at $335 per month , When comparing Emarsys to its competitors, the software is rated 6 - similar to the average Email Marketing software cost.

Bottom line: Emarsys is more expensive than Zoho Campaigns.

Which software includes more/better features?

We've compared Zoho Campaigns Vs. Emarsys based on some of the most important and required Email Marketing features.

Zoho Campaigns: this software is considered "feature-rich" with more than 10 important features, here is a partial list: Billing/Invoicing, Contact History, Contact Management, Contact Scheduler, Customer Database, Email Marketing, Email Performance Reports, Email Triggers.

Emarsys: We are still working to collect the list of features for Emarsys.

Target customer size

Zoho Campaigns is an ideal asset for any customer based business that incorporates email campaigns. and Emarsys's target customer size include: Small, medium and large size businesses.