Lasso CRM - Top Competitors (Feb 2023)

Shlomi Lavi / updated: Feb 01, 2023

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Lasso CRM vs. Alternatives in 2024

Some of the key competitors for Lasso CRM are Propertybase Residential and Rethink Residential.

Propertybase Residential is a cloud based CRM solution which is built with the Salesforce platform primarily for real estate agencies. Its features include contact management, web landing pages for lead capture & tracking, and an inventory management module which lists all available properties for customers to review. There is also a sales team management module with dashboards to track performance, as well as marketing management for promotion & sales campaigns.

Lasso CRM also addresses the same sector but supports requirements for homebuilders, real estate developers as well as property sales agencies. While it includes most of the features available with Propertybase, it also includes a meeting scheduler, automated follow-up and a proactive alerting system. Additionally the product supports buyer management which includes deposit & payment scheduling, contracts, as well as property diagram management.

Then there is Rethink Residential which also offers a cloud based CRM solution. Its options include an interactive property listing which allows clients to view available properties & locations, as well as schedule viewing appointments. Additionally using intelligent matching algorithms the software automatically connects listings with appropriate buyers for consideration. There are also options to manage agent commissions & activities, with a collaboration platform to engage with customers & buyers.

Lasso CRM does not support these features, but is web-enabled and provides a reporting module with both a library of standard reports and a designer for customized reporting requirements. There is also an option for customer surveys to evaluate service as well as seek feedback on properties required.