Compare Firepoint and Lasso CRM - Jan 2024

Shlomi Lavi

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Bottom Line: Which is Better - Firepoint or Lasso CRM?

Lasso CRM is more expensive to implement (TCO) than Firepoint, and Firepoint is rated higher (85/100) than Lasso CRM (79/100). Lasso CRM offers users more features (9) than Firepoint (0).

Looking for the right Real Estate CRM solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

Firepoint Vs. Lasso Data Systems

Firepoint: Capture more leads, automate lead distribution and follow up, and close more deals with technology designed by team leaders.

Lasso Data Systems: Selling is multi-dimensional. In the home building industry, you have to find prospects, qualify them, tour them, overcome objections, build trust, and create relationships that result in closing – all in a highly competitive market. Sometimes, if you haven’t been in marketing or sales, it’s hard to understand the complex dynamics of selling. A...

Who is more expensive? Firepoint or Lasso CRM?

The real total cost of ownership (TCO) of Real Estate CRM software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Firepoint and Lasso CRM.

Firepoint price starts at $299 per month , On a scale between 1 to 10 Firepoint is rated 2, which is much lower than the average cost of Real Estate CRM software. Lasso CRM price starts at $495 per license , When comparing Lasso CRM to its competitors, the software is rated 6 - similar to the average Real Estate CRM software cost.

Bottom line: Lasso CRM is more expensive than Firepoint.

Which software includes more/better features?

We've compared Firepoint Vs. Lasso CRM based on some of the most important and required Real Estate CRM features.

Firepoint: We are still working to collect the list of features for Firepoint.

Lasso CRM: Campaign Dashboard, Contact Management, Customer Database, Customer Service, Dashboards.

Target customer size

Firepoint's typical customers include: Small businesses and start ups, Lasso CRM is mainly designed for small and medium business sizes.