Salesforce CRM - Top 4 Alternatives (Mar 2022)

Salesforce Review
ITQlick Score: 98/100
ITQlick Rating: (4.4/5)
Pricing: 3/10 - low cost
Category: CRM -> Salesforce CRM -> Salesforce CRM competitors
Ranking:Ranked 2 out of 599 CRM systems
Company: Salesforce.com
Pricing: starts at $25 per user/month
Typical customers: Small, medium and large size businesses
Platforms: Cloud
Links: Salesforce CRM review, Salesforce CRM alternatives
Shlomi LaviShlomi Lavi / updated: Mar 22, 2022

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Salesforce competes with some top CRM systems in the industry today, and some of them are ActiveCampaign, HubSpot Sales Hub, and Zoho CRM. Here we will compare these Salesforce alternatives in critical areas:
  • Functionality: Salesforce has many features segmented into focus categories like Sales, Marketing, Customer Support, Commerce, etc. Salesforce is missing the HR feature, which is found in Zoho CRM. HubSpot Sales Hub has the Content Management System (CMS) hub feature missing from Salesforce, and ActiveCampaign has the lead scoring feature missing in Salesforce.
  • Customers/Industries: Salesforce targets industries like Financial Services, Healthcare & Life Sciences, Communications, Consumer Goods, Public Sector, Retail, Manufacturing, Media, Transportation & Hospitality, Automotive, Energy & Utilities, Higher Education, Primary & Secondary Education, Philanthropy and Nonprofit. Compared with its alternatives, Zoho CRM targets Accounting, Advertising Agency, Agriculture, Automobile, Automotive, Aviation, BI Solution Providers, Banking, Building Materials, Business Process Outsourcing, Business Services, Charity, Chemicals, Clothing, Commerce, Confectionary, Conglomerate, Construction, Consultancy, Consumer Services, Conversion Optimization Agency, Copywriting and Communications, Costumier, Creative, Design, Digital Marketing, eCommerce, Education, Electrical, Electronics, Energy, Engineering, Entertainment, Environmental Services, Event Management, Facilities Management, Farming, Finance, Fitness, Food & Beverages, Gaming, Government, Graphic Design, HR & Recruitment, etc. ActiveCampaign and HubSpot Sales Hub target the Sales, Marketing, Customer Support, etc. industries.
  • Cost: Salesforce has a license price starting at $25 per user per month, HubSpot Sales Hub has a demo version, but its license price is not publicly available, ActiveCampaign has a license pricing that starts from $25 per month, and Zoho CRM also does not have its pricing information publicly published. Salesforce is cost-rated 1.5/5 by CRM software experts, where 1 is low-cost, and 5 is high-cost. The cost rating indicates that Salesforce is a low-cost CRM system compared to its close alternatives.
  • Cloud-based/On-premise: All customer relation management systems mentioned in this review are cloud-based systems.
  • Popularity: Salesforce has 150k+ businesses using it globally in various industries. The software is also publicly traded as NYSE: CRM DJIA component S&P 100 component S&P 500 component. Some notable businesses using Salesforce are BBVA, T-Mobile, IBM, NBC, etc. Compared to its alternatives, Zoho CRM is not publicly traded but has over 70 million+ users globally. Some of the notable businesses using the software are Philips, Hyundai, Yokohama, Amazon, etc. HubSpot Sales Hub has over 120k+ customers, and it is publicly traded as NYSE: HUBS Russell 1000 component, and ActiveCampaign has a presence in 170+ countries and 150k+ businesses using it.
  • Support: Zoho CRM offers all support channels like Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live Rep), and Chat, while Salesforce and other close alternatives offer the same support channels except the 24/7 (Live Rep) channel.

Salesforce CRM alternatives - for low budget, SMBs and global businesses

Here are the top 4 alternatives to Salesforce CRM that are worth checking out:

Pipedrive for SMBs, Zoho CRM for large size business, Nimble for growing companies, and JobNimbus for startups and SMBs.
ITQlick rating ITQlick Rating is based on the software score (below) and aggregated online reviews
Score ITQlick Score is a 1 to 100 score, based on pricing, and functionality Vs. alternative solutions
Pricing pricing Score is a 1 to 10 score, based on the TCO (cost of licences, customizations, training, hardware when relevant) Vs. alternative solutions
License pricing license pricing (if provided by the software vendor)
Functionality
Review
Compare
Salesfor...
ITQlick rating
4.4/5
Score
98/100
Pricing
3/10
License pricing
$25 per user/month
Functionality
28
Best for SMBs
Pipedrive
ITQlick rating
4.6/5
Score
99/100
Pricing
2/10
License pricing
$12.50 per user/month
Functionality
19
Best for Enterprise
Zoho CRM
ITQlick rating
4.2/5
Score
98/100
Pricing
2/10
License pricing
$14 per user/month
Functionality
36
Growing
Nimble
ITQlick rating
2.8/5
Score
97/100
Pricing
2/10
License pricing
$19 per user/month
Functionality
31
Review
Free version
JobNimbu...
ITQlick rating
4.6/5
Score
94/100
Pricing
2/10
License pricing
$99 per month
Functionality
35

Author

Shlomi Lavi

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Shlomi holds a Bachelor of Science (B.Sc.) in Information System Engineering from Ben Gurion University in Israel. Shlomi brings 15 years of global IT and IS management experience as a consultant, and implementation expert for small, medium and large size (global) companies.