Compare Pardot and Keap - Jan 2023
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Bottom Line: Which is Better - Pardot or Keap?
Pardot is more expensive to implement (TCO) than Keap, and Keap is rated higher (97/100) than Pardot (88/100). Both tools offer the same amount of features.
Looking for the right Marketing Automation solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:
Pardot Vs. Infusionsoft
Pardot: Pardot LLC, is a maker of pardot, the fastest growing marketing automation solution for SMBs. Powerful lead nurturing, lead scoring, and analytics.The things that Pardot is enabling people to do today, are the things that we dreamed about 20 or 30 years ago as marketers – we always wanted to segment better, produce better content, close more deals...
Infusionsoft: At Infusionsoft, we've dedicated ourselves to a single purpose: help small businesses succeed. It's our sole reason for existence. We live out this calling (some say obsession) by building the only all-in-one sales and marketing software that makes it easy for small businesses to get organized, attract more customers, grow sales and save massive...
Who is more expensive? Pardot or Keap?
The real total cost of ownership (TCO) of Marketing Automation software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Pardot and Keap.
Pardot price starts at $1,250 per month , On a scale between 1 to 10 Pardot Marketing Automation is rated 10, which is much higher than the average cost of Marketing Automation software. Keap price starts at $169 per month , When comparing Keap to its competitors, the software is rated 2 - much lower than the average Marketing Automation software cost.
Bottom line: Pardot is more expensive than Keap.
Which software includes more/better features?
We've compared Pardot Vs. Keap based on some of the most important and required Marketing Automation features.
Pardot : this software is considered "feature-rich" with more than 10 important features, here is a partial list: Campaign Management, Lead Management, Marketing Automation, Email Marketing, Email Performance Reports, Lead Management, Lead Tracking, Marketing Automation.
Keap: Contact Management, Customer Service, Marketing Automation, Sales Automation, Campaign Management.
Target customer size
Pardot Marketing Automation is focused on the sales and marketing teams. Individual users will find the personal touch of a well designed landing page template to be very effective.
Compare specifications
Pardot Specifications
ITQlick Score: | 88/100 |
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ITQlick Rating: |
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Pricing: | 10/10 - high cost |
Category: | Marketing Automation -> Pardot review |
Company: | Pardot |
Pricing: | starts at $1,250 per month |
Typical customers: | Small, medium and large size businesses |
Platforms: | Cloud |
Links: | Pardot review, Pardot pricing, Pardot alternatives |
Keap Specifications
ITQlick Score: | 97/100 |
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ITQlick Rating: |
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Pricing: | 2/10 - low cost |
Category: | CRM -> Keap review |
Company: | Infusionsoft |
Pricing: | starts at $169 per month |
Typical customers: | Small businesses and start ups |
Platforms: | Cloud |
Links: | Keap review, Keap pricing, Keap alternatives |
Compare features
Pardot : 15 Features
Keap: 15 Features
Auditor - Shlomi Lavi
Shlomi Lavi is an entrepreneur and founder of ITQlick.com. He holds a Bachelor of Science (B.Sc.) in Information Systems Engineering from Ben Gurion University in Israel. Shlomi brings 17 years of global IT and IS management experience as a consultant and implementation expert for small, medium and large-sized (global) companies. Shlomi’s goal is to share the best knowledge and news about information systems so you can make smarter buying decisions for your business.