Keap Review - why 4.8 stars?

Keap Review
ITQlick Score: 97/100
ITQlick Rating: (4.8/5)
Pricing: 3.8/10 - low cost
Category: CRM -> Keap
Ranking:Ranked 5 out of 599 CRM systems
Company: Infusionsoft
Pricing: starts at $56 per month
Typical customers: Small businesses and start ups
Platforms: Cloud
Links: Keap pricing, Keap alternatives

Shlomi LaviShlomi Lavi / updated: Mar 08, 2022

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What is Keap and its features?

Keap is a cloud-based customer relationship management system that is designed to automate some business activities. Here are some features of this software:
  • Sales & Marketing Automation: This feature helps businesses save hours on manually following up with leads and more time engaging customers and growing the business without issues.
  • CRM: This feature helps businesses to stay organized and automate their sales processes.
  • Payments: This feature helps businesses to accept credit cards, send invoices, and track a payment source in the app with CRM and invoicing.
  • Appointments: This ensures that business leads can effortlessly book services and activate automated follow-ups.
Keap, previously known as Infusionsoft, is a customer relationship and sales management system started in 2001. The company is headquartered in Chandler, Arizona, in the United States. The software company has about 360 employees. The company has won various awards like the #1 Best Products for Sales, #1 All-in-one CRM, #3 Top 50 Products for Small Businesses, amd Top 100 Best Workplaces for Millennials in the US.

What is Keap rating?

The rating of Keap is 4.8 stars out of 5 and the total score is 97 out of 100. The rating score is based on our unbiased data-based algo. Learn more - rating methodology page.

Who uses Keap?

Individual users will find the personal touch of a well designed landing page template to be very effective. It adds a personal touch to the automated responder, and if the selection is lacking, customization is just a click away.

Companies like SwimFitness and PTEX, which mostly work in the real world have found great success while using Infusionsoft software. They enabled most of their companies to gain and maintain an online following. They even grew them from their small beginnings, which has proved to be a positive move in a company growth.

Is it easy to use?

Yes, Keap makes it fairly easy to use. This product is user friendly and intuitive.

Is Keap cloud-based?

Yes, they offer cloud based hosting, which means IT resources are retrieved through web-based tools and applications and you don't need to buy servers and additional hardware equipment.

Can it be used on mobile?

No, currently Keap can't be accessed on mobile, you would need to access it from your computer.

Is Keap the best CRM system?

Keap is ranked 5 out of 599 software in their category (CRM systems).

What are their main features and functionalities?

One of the key features in keap is that it can be completely automated, as already mentioned above. However, it does bring other benefits to the table. First off, it is designed to cater to each of your clients and contacts depending on what they need. This will eliminate the need for users and companies to constantly check and update their emails. At the same time, the customized landing page templates are designed to create brand recognition.

The program also features a heavy social networking aspect. keap constantly collates information about the responses you garner from your different clients. It will then analyze the responses and create an appropriate marketing strategy which is tailor made for your kind of customers. This will enable the growth of leads into good business prospects.

What are Keap's pros? (4 Pros)

  • The software has endless customizable features
  • Keap is a low-cost CRM system for small businesses
  • The CRM software import from CSV file feature is very robust
  • API and developer support is emphasized

What are Keap's cons? (4 cons)

  • The software search function is clunky
  • Monthly subscription is required
  • No free trial available
  • Management features can be a little lacking

Who are their main alternatives?

Keap competes with other top CRM systems in the industry, and some of them are ActiveCampaign, AgileCRM, and HubSpot Marketing Hub. Here are how this system competes with its mentioned close alternatives:
  • Functionality: In terms of features, Keap features Sales & Marketing Automation, CRM, Sales, Pipeline, Payments, Reporting & Analytics, Appointments, Email Marketing, and Keap Business Line. Compared to its alternatives, AgileCRM has the Email Finder and Social Listening feature that is missing from Keap. ActiveCampaign and HubSpot marketing Hub lacks the Payment feature found in Keap.
  • Customers/Industries: In terms of customer base, Keap has about 26k+ businesses using the software and 125k+ users in general. Compared to its competitions, 15,000+ customers use AgileCRM. ActiveCampaign targets the Technology, Blogger & Influencer, Education, Agency, Entertainment & Events, Travel & Hospitality, Non-Profit, Healthcare, Real Estate, Fitness & Nutrition industries, and it is used by about 180k+ businesses.
  • Cost: Keap has a license plan that starts at $56 per user per month. Compared to its alternatives, AgileCRM has a license plan starting from $8.99 per user per month, ActiveCampaign has a license plan starting at $21.75 per month, HubSpot Marketing Hub has a license plan starting at $45 per month. Keap is cost-rated 1.9/5 (where 1 is low-cost and 5 is high-cost) by CRM software experts. The CRM software cost rating indicates that it is a low-cost software compared to its alternatives.
  • Cloud-based/On-premise: Keap and its close competitors are all cloud-based CRM systems.
  • Support: Keap and ActiveCampaign offer Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, and Chat, but does not offer 24/7 live rep. AgileCRM and HubSpot Marketing offer all support channels.

What is the cost of Keap?

Keap has three license pricing plans: The Lite Plan, the Pro Plan, and the Max Plan.
  • The Lite plan pricing starts from $56 per user per month for the first 3 months and includes 500 contacts.
  • The Pro plan pricing starts from $119 per user per month for the first 3 months and includes 500 contacts.
  • The Max plan pricing starts from $140 per user per month for the first 3 months and includes 500 contacts.

What is the REAL total cost of implementation? on top of the total cost of licenses which is easy to calculate you need to add the cost of training, customization, data migration, and other "hidden cost". ITQlick pricing score is 3.8 out of 10 (10 is most expensive). You can fine here the REAL total cost breakdown for Keap. You can also find here pricing information from Keap's website.

What should you ask Infusionsoft during a demo session? (65 questions)

Schedule a demo with Keap and access 65 must ask questions for the vendor while watching Keap in action. Visit the vendor's website here.

Where Keap is used?

Keap is a customer relationship, sales, and marketing system designed to automate boring business processes for small businesses. The software was formerly named Infusionsoft has about 125k+ users and over 200k+ entrepreneurs.

List of categories

Homebuilder CRM
Casino CRM
Channel Management
Customer Relationship Management
Customer Loyalty
Insurance CRM
Lead Generation
Mobile CRM
Online CRM
Team Collaboration

List of features

Contact Management
Customer Service
Marketing Automation
Sales Automation
Campaign Management
Campaign Performance Reports
Email Marketing
Email Triggers
Lead Management
Lead Tracking
Marketing Automation
Sales and CRM Integration
Social Media
Web Analytics
Collaboration Center

Keap Vs. Alternatives

ITQlick rating
License pricing
ITQlick rating
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$56 per month
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$12.50 per user/month
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$25 per user/month
Zoho CRM
ITQlick rating
License pricing
$14 per user/month
ITQlick rating
License pricing
$19 per user/month

Shlomi Lavi

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Shlomi holds a Bachelor of Science (B.Sc.) in Information System Engineering from Ben Gurion University in Israel. Shlomi brings 15 years of global IT and IS management experience as a consultant, and implementation expert for small, medium and large size (global) companies.