Keap Review - why 4.8 stars?

Keap Review
ITQlick Score: 97/100
ITQlick Rating:
Pricing: 3.8/10 - low cost
Category: CRM -> Keap review
Ranking:Ranked 5 out of 605 CRM systems
Company: Infusionsoft
Pricing: starts at $169 per month
Typical customers: Small businesses and start ups
Platforms: Cloud
Links: Keap pricing, Keap alternatives
Shlomi LaviShlomi Lavi / updated: Jan 09, 2023

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What is Keap?

Keap is a cloud-based customer relationship management system that is designed to automate some business activities. Here are some features of this software:
  • Sales & Marketing Automation: This feature helps businesses save hours on manually following up with leads and more time engaging customers and growing the business without issues.
  • CRM: This feature helps businesses to stay organized and automate their sales processes.
  • Payments: This feature helps businesses to accept credit cards, send invoices, and track a payment source in the app with CRM and invoicing.
  • Appointments: This ensures that business leads can effortlessly book services and activate automated follow-ups.
Keap, previously known as Infusionsoft, is a customer relationship and sales management system started in 2001. The company is headquartered in Chandler, Arizona, in the United States. The software company has about 360 employees. The company has won various awards like the #1 Best Products for Sales, #1 All-in-one CRM, #3 Top 50 Products for Small Businesses, amd Top 100 Best Workplaces for Millennials in the US.

Who is it best for?

Individual users will find the personal touch of a well designed landing page template to be very effective. It adds a personal touch to the automated responder, and if the selection is lacking, customization is just a click away.

Companies like SwimFitness and PTEX, which mostly work in the real world have found great success while using Infusionsoft software. They enabled most of their companies to gain and maintain an online following. They even grew them from their small beginnings, which has proved to be a positive move in a company growth.

Main features and functionalities

One of the key features in keap is that it can be completely automated, as already mentioned above. However, it does bring other benefits to the table. First off, it is designed to cater to each of your clients and contacts depending on what they need. This will eliminate the need for users and companies to constantly check and update their emails. At the same time, the customized landing page templates are designed to create brand recognition.

The program also features a heavy social networking aspect. keap constantly collates information about the responses you garner from your different clients. It will then analyze the responses and create an appropriate marketing strategy which is tailor made for your kind of customers. This will enable the growth of leads into good business prospects.

What is the actual cost?

Keap has three pricing plans starting at $169 per user per month. The different plans are Pro and Max, and Max Classic. All plans offer both monthly and annual contracts.

  • Pro- Costs $169 per user per month.

  • Max- Costs $249 per user per month.

  • Max Classic- Price on demand

ITQlick pricing score is 3.8 out of 10 (10 is most expensive). Access ITQlick pricing guide for Keap. You can also find here pricing information from Keap's website.


  • The software has endless customizable features
  • Keap is a low-cost CRM system for small businesses
  • The CRM software import from CSV file feature is very robust
  • API and developer support is emphasized


  • The software search function is clunky
  • Monthly subscription is required
  • No free trial available
  • Management features can be a little lacking

How it stacks up?

Access a head to head analysis of Keap vs alternative software solutions.
ITQlick rating
License pricing
ITQlick rating
License pricing
$169 per month
ITQlick rating
License pricing
$9.90 per user/month
Zoho CRM
ITQlick rating
License pricing
$14 per user/month
ITQlick rating
License pricing
$25 per user/month
ITQlick rating
License pricing
$19 per user/month

Frequently Asked Questions (FAQs)

Is it the best CRM system?

Keap is ranked 5 out of 605 software in their category (CRM systems).

How they are rated on ITQlick?

The rating of Keap is 4.8 stars out of 5 and the total score is 97 out of 100. The rating score is based on our unbiased data-based algo. Learn more - rating methodology page.

Is it an easy to use Software?

Yes, Keap makes it fairly easy to use. This product is user friendly and intuitive.

Is it cloud-based?

Yes, they offer cloud based hosting, which means IT resources are retrieved through web-based tools and applications and you don't need to buy servers and additional hardware equipment.

Can it be used on mobile?

No, currently Keap can't be accessed on mobile, you would need to access it from your computer.

What should we ask during a demo session?

Differences between Keap and alternatives?

The most popular alternatives to Keap in 2024: Pipedrive, Salesforce CRM, Zoho CRM, Nimble, Nutshell. Access the complete competitors analysis here - Keap VS CRM Software alternatives.

Is Keap right for you or your business?

Keap is a customer relationship, sales, and marketing system designed to automate boring business processes for small businesses. The software was formerly named Infusionsoft has about 125k+ users and over 200k+ entrepreneurs.

List of categories

Homebuilder CRM
Casino CRM
Channel Management
Customer Relationship Management
Customer Loyalty
Insurance CRM
Lead Generation
Mobile CRM
Online CRM
Team Collaboration

List of features

Contact Management
Customer Service
Marketing Automation
Sales Automation
Campaign Management
Campaign Performance Reports
Email Marketing
Email Triggers
Lead Management
Lead Tracking
Marketing Automation
Sales and CRM Integration
Social Media
Web Analytics
Collaboration Center

Auditor - Shlomi Lavi

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Shlomi Lavi is an entrepreneur and founder of He holds a Bachelor of Science (B.Sc.) in Information Systems Engineering from Ben Gurion University in Israel. Shlomi brings 17 years of global IT and IS management experience as a consultant and implementation expert for small, medium and large-sized (global) companies. Shlomi’s goal is to share the best knowledge and news about information systems so you can make smarter buying decisions for your business.