Compare Act-On and Autopilot - Jun 2022

Shlomi Lavi

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Bottom Line: Which is Better - Act-On or Autopilot?

Autopilot is more expensive to implement (TCO) than Act-On, and Act-On is rated higher (89/100) than Autopilot (83/100). Act-On offers users more features (16) than Autopilot (5). There is a clear winner in this case and it is Act-On!

Looking for the right Email Marketing solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

Act-On Vs. Autopilot HQ

Act-On: Act-On's fresh approach to marketing automation gives you full functionality without the complexity other systems impose on you. Our streamlined user interface puts first-rate marketing tools at your fingertips, making campaigns and programs easier and faster.

Autopilot HQ: Autopilot is easy and visual marketing software for automating the customer journey. Growing fast in San Francisco, we're a talented and enthusiastic team driven to make easy things easy and the hard things achievable. We believe in transparent culture, continual learning, experimentation and putting people first. Autopilot helps marketers conn...

Who is more expensive? Act-On or Autopilot?

The real total cost of ownership (TCO) of Email Marketing software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Act-On and Autopilot.

Act-On price starts at $900 per month , On a scale between 1 to 10 Act-On is rated 8, which is higher than the average cost of Email Marketing software. Autopilot price starts at $29 per month , When comparing Autopilot to its competitors, the software is rated 8 - higher than the average Email Marketing software cost.

Bottom line: Act-On cost is around the same cost of Autopilot.

Which software includes more/better features?

We've compared Act-On Vs. Autopilot based on some of the most important and required Email Marketing features.

Act-On: this software is considered "feature-rich" with more than 10 important features, here is a partial list: Case Management, Customer Support Tracking, Email Marketing, Lead Management, Sales Automation, Sales Reports, Social Media, Campaign Management.

Autopilot: Data Analysis Tools, BI & Analytics, Email Marketing, Email Campaigns, Image Library.

Target customer size

Act-On is specifically designed for small companies. and Autopilot's target customer size include: Small, medium and large size businesses.