Compare Act-On and Marketing Optimizer - Aug 2022
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Bottom Line: Which is Better - Act-On or Marketing Optimizer?
Act-On is more expensive to implement (TCO) than Marketing Optimizer, and Act-On is rated higher (89/100) than Marketing Optimizer (85/100). Act-On offers users more features (16) than Marketing Optimizer (6).
Looking for the right Email Marketing solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:
Act-On Vs. Active Internet Marketing
Act-On: Act-On's fresh approach to marketing automation gives you full functionality without the complexity other systems impose on you. Our streamlined user interface puts first-rate marketing tools at your fingertips, making campaigns and programs easier and faster.
Active Internet Marketing: Active Internet Marketing has been providing marketing consultation and technology to the small and medium-sized business sector since 2001. Since then we have established ourselves as a premier provider of these services, achieving double-digit growth for each of the last 24 quarters. Our skill level is world class, and our efforts produce results...
Who is more expensive? Act-On or Marketing Optimizer?
The real total cost of ownership (TCO) of Email Marketing software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Act-On and Marketing Optimizer.
Act-On price starts at $900 per month , On a scale between 1 to 10 Act-On is rated 8, which is higher than the average cost of Email Marketing software. Marketing Optimizer price starts at $249 per month , When comparing Marketing Optimizer to its competitors, the software is rated 2 - much lower than the average Email Marketing software cost.
Bottom line: Act-On is more expensive than Marketing Optimizer.
Which software includes more/better features?
We've compared Act-On Vs. Marketing Optimizer based on some of the most important and required Email Marketing features.
Act-On: this software is considered "feature-rich" with more than 10 important features, here is a partial list: Case Management, Customer Support Tracking, Email Marketing, Lead Management, Sales Automation, Sales Reports, Social Media, Campaign Management.
Marketing Optimizer: Campaign Management, Email Marketing, Lead Management, Marketing Automation, Sales and CRM Integration.
Target customer size
Act-On is specifically designed for small companies. This program uses extensive rules to collate the necessary information from different sources on the Internet.
Marketing Optimizer
starts at $249 per month
Marketing Optimizer is a program, which is designed to perfect your marketing strategy through the use of online resources. They optimize all the important information that is required to build that new strateg...
Compare PricingCompare specifications
Act-On Specifications
ITQlick Score: | 89/100 |
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ITQlick Rating: |
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Pricing: | 8/10 - high cost |
Category: | Email Marketing -> Act-On review |
Company: | Act-On |
Pricing: | starts at $900 per month |
Typical customers: | Small, medium and large size businesses |
Platforms: | Cloud |
Links: | Act-On review, Act-On pricing, Act-On alternatives |
Marketing Optimizer Specifications
ITQlick Score: | 85/100 |
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ITQlick Rating: |
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Pricing: | 2/10 - low cost |
Category: | Email Marketing -> Marketing Optimizer review |
Company: | Active Internet Marketing |
Pricing: | starts at $249 per month |
Typical customers: | Start up, Small business, Medium business |
Platforms: | Desktop, Cloud |
Links: | Marketing Optimizer review, Marketing Optimizer pricing, Marketing Optimizer alternatives |
Compare features
Act-On: 16 Features
Marketing Optimizer: 6 Features
Auditor - Shlomi Lavi
Shlomi Lavi is an entrepreneur and founder of ITQlick.com. He holds a Bachelor of Science (B.Sc.) in Information Systems Engineering from Ben Gurion University in Israel. Shlomi brings 17 years of global IT and IS management experience as a consultant and implementation expert for small, medium and large-sized (global) companies. Shlomi’s goal is to share the best knowledge and news about information systems so you can make smarter buying decisions for your business.