Compare Act-On and Pica9 - Mar 2022

Shlomi Lavi

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Bottom Line: Which is Better - Act-On or Pica9?

Act-On is more expensive to implement (TCO) than Pica9, and Pica9 is rated with the same score (89/100) as Act-On (89/100). Act-On offers users more features (16) than Pica9 (3).

Looking for the right Email Marketing solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

Act-On Vs. Pica9

Act-On: Act-On's fresh approach to marketing automation gives you full functionality without the complexity other systems impose on you. Our streamlined user interface puts first-rate marketing tools at your fingertips, making campaigns and programs easier and faster.

Pica9: Pica9 builds and maintains local-marketing automation systems for major brands. Our CampaignDrive® empowers local marketers to produce customized campaigns—print, web, email, and mobile optimized—by combining images, templates and content according to brand-defined permissions. Our systems improve brand integrity and accelerate time-to-market while...

Who is more expensive? Act-On or Pica9?

The real total cost of ownership (TCO) of Email Marketing software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Act-On and Pica9.

Act-On price starts at $900 per month , On a scale between 1 to 10 Act-On is rated 8, which is higher than the average cost of Email Marketing software. Pica9 price starts at $2,500 per month , When comparing Pica9 to its competitors, the software is rated 6 - similar to the average Email Marketing software cost.

Bottom line: Act-On is more expensive than Pica9.

Which software includes more/better features?

We've compared Act-On Vs. Pica9 based on some of the most important and required Email Marketing features.

Act-On: this software is considered "feature-rich" with more than 10 important features, here is a partial list: Case Management, Customer Support Tracking, Email Marketing, Lead Management, Sales Automation, Sales Reports, Social Media, Campaign Management.

Pica9: Data Import/Export, Basic Reports, Online Customer Support.

Target customer size

Act-On is specifically designed for small companies. and Pica9's target customer size include: Start up, Small business, Medium business, Large business.