Active Campaign - Top Competitors (Mar 2023)

Active Campaign Review
ITQlick Score: 83/100
ITQlick Rating:
Pricing: 5.4/10 - average cost
Category: Email Marketing -> Active Campaign review -> Active Campaign competitors
Ranking:Ranked 28 out of 138 Email Marketing systems
Company: Active Campaign
Pricing: starts at $39 per month
Typical customers: SMBs
Platforms: Cloud
Links: Active Campaign review, Active Campaign pricing guide
Shlomi LaviShlomi Lavi / updated: Mar 07, 2023

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Active Campaign vs. Alternatives in 2024

HubSpot Marketing is all-inbound marketing software for the same client size and price range as ActiveCampaign. ActiveCampaign is more flexible than HubSpot when it comes to platforms supported because HubSpot is only web-based while ActiveCampaign can be web-based, iOS, and Android supported.

ActiveCampaign offers more marketing features than HubSpot such as activity tracking, bounce tracking, chat support, lead capture, newsletter sending, and more. Both have high customer reviews online but ActiveCampaign is a better choice for a more comprehensive marketing system.

SendinBlue is a cloud-based e-mail marketing system for small to large companies like ActiveCampaign. However, SendinBlue pricing is lower than ActiveCampaign. SendinBlue is supported via web and iOS while ActiveCampaign is available for web, iOS, and Android. SendinBlue has almost the same email marketing features as ActiveCampaign except automated scheduling, bounce tracking, lead nurturing, mail list management, and web forms.

ActiveCampaign also has better integrations than SendinBlue such as MailChimp, Slack, Facebook, and Google Analytics. Both have excellent vendor reputation online and SendinBlue can be a cheaper alternative for ActiveCampaign with basic email marketing features.

Active Campaign vs. Alternatives (pricing table)

Software

Pricing

Free Trial

ActiveCampaign

$39 to $187 per user per month

14 days

Insightly CRM

$29 to $99 per user per month

Free Plan

Zendesk Sell

$19 to $150 per user per month

14 days

HubSpot Sales Hub

$23 to $1200 per user per month

Free Forever Access

Freshsales

$18 to $83 per user per month

Free Forever Access

Active Campaign's Free Alternative

Insightly CRM and Freshsales are free alternatives to ActiveCampaign. They both offer free plans to customers.

Active Campaign alternatives - for small & large Business

Here are the top 4 alternatives to Active Campaign that are worth checking out: MailChimp for SMBs, EasySendy Pro for large size business, Constant Contact for growing companies, and Omnisend for low budget organizations.

ITQlick rating ITQlick Rating is based on the software score (below) and aggregated online reviews
Score ITQlick Score is a 1 to 100 score, based on pricing, and functionality Vs. alternative solutions
Pricing pricing Score is a 1 to 10 score, based on the TCO (cost of licences, customizations, training, hardware when relevant) Vs. alternative solutions
License pricing license pricing (if provided by the software vendor)
Functionality
Review
Compare
Active C...
ITQlick rating
4.4/5
Score
83/100
Pricing
5.4/10
License pricing
$39 per month
Functionality
21
Best for SMBs
MailChimp
ITQlick rating
4.5/5
Score
98/100
Pricing
4.6/10
License pricing
$17 per month
Functionality
10
Best for Enterprise
EasySend...
ITQlick rating
4.8/5
Score
91/100
Pricing
3.2/10
License pricing
$19 per month
Functionality
6
Growing
Constant...
ITQlick rating
4.3/5
Score
94/100
Pricing
3.6/10
License pricing
$9.99 per month
Functionality
17
Free version
Omnisend
ITQlick rating
4.8/5
Score
89/100
Pricing
2/10
License pricing
$16 per month
Functionality
13

Auditor - Shlomi Lavi

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Shlomi Lavi is an entrepreneur and founder of ITQlick.com. He holds a Bachelor of Science (B.Sc.) in Information Systems Engineering from Ben Gurion University in Israel. Shlomi brings 17 years of global IT and IS management experience as a consultant and implementation expert for small, medium and large-sized (global) companies. Shlomi’s goal is to share the best knowledge and news about information systems so you can make smarter buying decisions for your business.