Compare Active Campaign and MarcomCentral - Mar 2023
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Bottom Line: Which is Better - Active Campaign or MarcomCentral?
Active Campaign is more expensive to implement (TCO) than MarcomCentral, and MarcomCentral is rated higher (91/100) than Active Campaign (83/100). Active Campaign offers users more features (11) than MarcomCentral (5).
Looking for the right Email Marketing solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:
Active Campaign Vs. PTI Marketing Technologies, Inc
Active Campaign: We make email marketing easy. For over nine years we have been innovating & pushing the limits of what email marketing can do for you. In addition to our platform you will have access to our email marketing resources, educational guides, and top of the line support. Helping your business succeed is our top priority.
PTI Marketing Technologies, Inc: PTI Marketing Technologies® is committed to providing vendor-hosted systems that provide for a much more rapid trajectory from implementation to deployment compared with traditionally licensed software. Our customers receive immediate and ongoing access to product enhancements and can focus on their core business, rather than spending resources on ...
Who is more expensive? Active Campaign or MarcomCentral?
The real total cost of ownership (TCO) of Email Marketing software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Active Campaign and MarcomCentral.
Active Campaign price starts at $39 per month , On a scale between 1 to 10 Active Campaign is rated 4, which is lower than the average cost of Email Marketing software. MarcomCentral price starts at $2,085 per month , When comparing MarcomCentral to its competitors, the software is rated 2 - much lower than the average Email Marketing software cost.
Bottom line: Active Campaign is more expensive than MarcomCentral.
Which software includes more/better features?
We've compared Active Campaign Vs. MarcomCentral based on some of the most important and required Email Marketing features.
Active Campaign: this software is considered "feature-rich" with more than 10 important features, here is a partial list: Contact Management, Customer Service, Email Marketing, Lead Management, Newsletter Management, Sales Automation, Campaign Management, Contact History.
MarcomCentral: Campaign Management, Email Marketing, Lead Management, Marketing Automation, Sales and CRM Integration.
Target customer size
Small business users will find that personalized emails add a special note for each of your new leads. The software is a viable product for businesses of all sizes.
MarcomCentral
starts at $2,085 per month
MarcomCentral is a brand management software solution for businesses of all sizes. It offers such services as asset management, change management, workflow management, and others. The software was desig...
Compare PricingCompare specifications
Active Campaign Specifications
ITQlick Score: | 83/100 |
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ITQlick Rating: |
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Pricing: | 4/10 - average cost |
Category: | Email Marketing -> Active Campaign review |
Company: | Active Campaign |
Pricing: | starts at $39 per month |
Typical customers: | SMBs |
Platforms: | Cloud |
Links: | Active Campaign review, Active Campaign pricing, Active Campaign alternatives |
MarcomCentral Specifications
ITQlick Score: | 91/100 |
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ITQlick Rating: |
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Pricing: | 2/10 - low cost |
Category: | Digital Asset Management (DAM) -> MarcomCentral review |
Company: | PTI Marketing Technologies, Inc |
Pricing: | starts at $2,085 per month |
Typical customers: | Start up, Small business, Medium business, Large business |
Platforms: | Desktop |
Links: | MarcomCentral review, MarcomCentral pricing, MarcomCentral alternatives |
Compare features
Active Campaign: 11 Features
MarcomCentral: 5 Features
Auditor - Shlomi Lavi
Shlomi Lavi is an entrepreneur and founder of ITQlick.com. He holds a Bachelor of Science (B.Sc.) in Information Systems Engineering from Ben Gurion University in Israel. Shlomi brings 17 years of global IT and IS management experience as a consultant and implementation expert for small, medium and large-sized (global) companies. Shlomi’s goal is to share the best knowledge and news about information systems so you can make smarter buying decisions for your business.