Compare Active Campaign and MailChimp - Mar 2023
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Bottom Line: Which is Better - Active Campaign or MailChimp?
Active Campaign is more expensive to implement (TCO) than MailChimp, and MailChimp is rated higher (98/100) than Active Campaign (83/100). Active Campaign offers users more features (11) than MailChimp (6).
Looking for the right Email Marketing solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:
Active Campaign Vs. MailChimp
Active Campaign: We make email marketing easy. For over nine years we have been innovating & pushing the limits of what email marketing can do for you. In addition to our platform you will have access to our email marketing resources, educational guides, and top of the line support. Helping your business succeed is our top priority.
MailChimp: More than 3 million people use MailChimp to create, send, and track email newsletters. Whether you're self-employed, you manage projects for clients, or you work for a Fortune 500 company, MailChimp has features and integrations that will suit your email-marketing needs. Create signup forms that match your brand's look and feel, and send your subs...
Who is more expensive? Active Campaign or MailChimp?
The real total cost of ownership (TCO) of Email Marketing software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Active Campaign and MailChimp.
Active Campaign price starts at $39 per month , On a scale between 1 to 10 Active Campaign is rated 4, which is lower than the average cost of Email Marketing software. MailChimp price starts at $17 per month , When comparing MailChimp to its competitors, the software is rated 4 - lower than the average Email Marketing software cost.
Bottom line: Active Campaign cost is around the same cost of MailChimp.
Which software includes more/better features?
We've compared Active Campaign Vs. MailChimp based on some of the most important and required Email Marketing features.
Active Campaign: this software is considered "feature-rich" with more than 10 important features, here is a partial list: Contact Management, Customer Service, Email Marketing, Lead Management, Newsletter Management, Sales Automation, Campaign Management, Contact History.
MailChimp: Email Campaigns, Email list management, Email Marketing API, Email Setup Wizard, Event Triggered Email.
Target customer size
Small business users will find that personalized emails add a special note for each of your new leads. MailChimp is best for all those that are in business and also are serious concerning making money.
Compare specifications
Active Campaign Specifications
ITQlick Score: | 83/100 |
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ITQlick Rating: |
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Pricing: | 4/10 - average cost |
Category: | Email Marketing -> Active Campaign review |
Company: | Active Campaign |
Pricing: | starts at $39 per month |
Typical customers: | SMBs |
Platforms: | Cloud |
Links: | Active Campaign review, Active Campaign pricing, Active Campaign alternatives |
MailChimp Specifications
ITQlick Score: | 98/100 |
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ITQlick Rating: |
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Pricing: | 4/10 - average cost |
Category: | Email Marketing -> MailChimp review |
Company: | MailChimp |
Pricing: | starts at $17 per month |
Typical customers: | SMBs |
Platforms: | Desktop, Cloud |
Links: | MailChimp review, MailChimp pricing, MailChimp alternatives |
Compare features
Active Campaign: 11 Features
MailChimp: 6 Features
Auditor - Shlomi Lavi
Shlomi Lavi is an entrepreneur and founder of ITQlick.com. He holds a Bachelor of Science (B.Sc.) in Information Systems Engineering from Ben Gurion University in Israel. Shlomi brings 17 years of global IT and IS management experience as a consultant and implementation expert for small, medium and large-sized (global) companies. Shlomi’s goal is to share the best knowledge and news about information systems so you can make smarter buying decisions for your business.