Compare AdClarity and Taboola - Dec 2022

Shlomi Lavi

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Bottom Line: Which is Better - AdClarity or Taboola?

Taboola is more expensive to implement (TCO) than AdClarity, and AdClarity is rated higher (91/100) than Taboola (83/100). AdClarity offers users more features (3) than Taboola (0). There is a clear winner in this case and it is AdClarity!

Looking for the right Media Intelligence solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

AdClarity Vs. Taboola

AdClarity: AdClarity is a competitive media intelligence solution for the online advertising industry. Our solutions serve media buyers, sales managers, affiliates and internet professionals with a stake in online media and advertising. Our portfolio of competitive intelligence solutions provides valuable insight that enhances our clients’ marketing operation...

Taboola: Seven years before Taboola started, we were just a bunch of geeks in the Israeli army, passionate about the unique problems that can be solved with advanced mathematics. In the early days, Adam Singolda, our Founder & CEO, became passionate about the discovery problem as he realized that people don’t really wake up in the morning thinking about new...

Who is more expensive? AdClarity or Taboola?

The real total cost of ownership (TCO) of Media Intelligence software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for AdClarity and Taboola.

AdClarity price starts at $350 per user/month , On a scale between 1 to 10 AdClarity is rated 6, which is similar to the average cost of Media Intelligence software. Taboola price starts at $300 per month , When comparing Taboola to its competitors, the software is rated 6 - similar to the average Media Intelligence software cost.

Bottom line: AdClarity cost is around the same cost of Taboola.

Which software includes more/better features?

We've compared AdClarity Vs. Taboola based on some of the most important and required Media Intelligence features.

AdClarity: Data Analysis Tools, Project Portfolio Management, Campaign Management.

Taboola: We are still working to collect the list of features for Taboola.

Target customer size

AdClarity customers mainly include small and medium businesses, although there is no restriction on industrial affiliation. Customers of the software include small and medium businesses as well as large enterprises.