Compare Adobe Campaign vs Act-On

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ITQlick rating ITQlick Rating is based on the software score (below) and aggregated online reviews
ITQlick score ITQlick Score is a 1 to 100, the calculation is based on pricing, and functionality Vs. alternative solutions
Pricing score pricing Score is a 1 to 10 (10 is high cost), based on the TCO (cost of licences, customizations, training, hardware when relevant) Vs. alternative solutions
License pricing license pricing (if provided by the software vendor)
Hosting
Functionality score
Fit small business
Fit medium business
Fit large business
Software review
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Adobe
ITQlick rating ITQlick Rating is based on the software score (below) and aggregated online reviews
ITQlick Score
79/100
Pricing score Pricing score ranges between 1 to 10 while 1 is low TCO and 10 is high TCO (TCO - total cost of ownership: cost of licences, customizations, training, hardware when relevant) Vs. alternative solutions
6.8/10
License pricing license pricing (if provided by the software vendor)
$9.99 per user/month
Hosting
On premise and Cloud
Functionality score
4
Fit small business
Fit medium business
Fit large business
Software review
Act-On
ITQlick rating ITQlick Rating is based on the software score (below) and aggregated online reviews
ITQlick Score
89/100
Pricing score Pricing score ranges between 1 to 10 while 1 is low TCO and 10 is high TCO (TCO - total cost of ownership: cost of licences, customizations, training, hardware when relevant) Vs. alternative solutions
8/10
License pricing license pricing (if provided by the software vendor)
$900 per month
Hosting
On premise and Cloud
Functionality score
27
Fit small business
Fit medium business
Fit large business
Software review
MailChimp
ITQlick rating ITQlick Rating is based on the software score (below) and aggregated online reviews
ITQlick Score
98/100
Pricing score Pricing score ranges between 1 to 10 while 1 is low TCO and 10 is high TCO (TCO - total cost of ownership: cost of licences, customizations, training, hardware when relevant) Vs. alternative solutions
4.6/10
License pricing license pricing (if provided by the software vendor)
$30 per user/month
Hosting
Cloud
Functionality score
10
Fit small business
Fit medium business
Fit large business
Software review
Constant
ITQlick rating ITQlick Rating is based on the software score (below) and aggregated online reviews
ITQlick Score
94/100
Pricing score Pricing score ranges between 1 to 10 while 1 is low TCO and 10 is high TCO (TCO - total cost of ownership: cost of licences, customizations, training, hardware when relevant) Vs. alternative solutions
3.6/10
License pricing license pricing (if provided by the software vendor)
$15 per user/month
Hosting
On premise and Cloud
Functionality score
17
Fit small business
Fit medium business
Fit large business
Software review
EasySendy
ITQlick rating ITQlick Rating is based on the software score (below) and aggregated online reviews
ITQlick Score
91/100
Pricing score Pricing score ranges between 1 to 10 while 1 is low TCO and 10 is high TCO (TCO - total cost of ownership: cost of licences, customizations, training, hardware when relevant) Vs. alternative solutions
3.2/10
License pricing license pricing (if provided by the software vendor)
$19 per month
Hosting
NA
Functionality score
6
Fit small business
Fit medium business
Fit large business
Software review

Adobe Campaign Vs. Act-On: Which is better?

Shlomi Lavi / Nov 15, 2019

Looking for the right Email Marketing solution for your business? buyers like you are primarily concerned about the real total implementation cost (TCO), full list of features, vendor reliability, user reviews, pros and cons. in this article we compare between the 2 software products:

Vendor comparison

Adobe: Adobe is changing the world through digital experiences. For more than two decades, Adobe has been at the heart of making engaging experiences happen, and we fuel the content creation and delivery ecosystem in a way no other technology company can. nnWhether it's a smartphone or tablet app, a game, a video, a digital magazine, a website, or an online experience, chances are that it was touched by Adobe technology. Our tools and services enable our customers to create groundbreaking digital content, deploy it across media and devices, and then continually measure and optimize it based on user data. By providing complete solutions that combine digital media creation with data-driven marketing, we help businesses improve their communications, strengthen their brands, and ultimately achieve greater business success.nnAdobe's business is focused on the opportunities in two key growth markets—Digital Media and Digital Marketing.nnDigital MedianAdobe's content authoring solutions lead the industry, enabling our customers to more effectively produce, distribute, and monetize digital content. nnDigital MarketingnAdobe delivers the most innovative solutions for optimizing marketing campaigns and maximizing return on every marketing dollar.

Act-On: Act-On's fresh approach to marketing automation gives you full functionality without the complexity other systems impose on you. Our streamlined user interface puts first-rate marketing tools at your fingertips, making campaigns and programs easier and faster.

Pricing/cost comparison

The real cost of Email Marketing software includes the software license, subscription fees, software training cost, customization cost, required hardware, and the cost of maintenance & support and other related services. It's critical that you account for all of these costs to gain an understanding of the system's "total cost of ownership". We prepared a total cost calculator for Adobe Campaign TCO and Act-On total cost to help with the total cost of ownership calculation.

Adobe Campaign price Starting from $9.99 per user/month , on a scale between 1 to 10 Adobe Campaign is rated 6, which is similar to the average cost of Email Marketing software. Act-On price Starting from $900 per month , when comparing Act-On to their competitors, the software is rated 8 - higher than the average Email Marketing software cost.

Bottom line:Act-On is more expensive than Adobe Campaign.

Features and functionality

As with any business software solutions, it’s important to consider the features & functionality. The tool should support the processes, workflows, reports and needs that matter to your team. To help you evaluate this, we've compared Adobe Campaign Vs. Act-On based on some of the most important and required Email Marketing features.
Adobe Campaign: We are still working to collect the list of features of Adobe Campaign. .
Act-On list of features include the following: Case Management, Customer Support Tracking, Email Marketing, Lead Management, Sales Automation, .

Target customer size

Adobe Campaign's typical customers include: Medium business, Large business, Act-On is specifically designed for small companies.

Adobe Campaign

ITQlick rating
(4.3/5)

Starting from $9.99 per user/month

Adobe Campaign is a cloud-based email marketing solution designed to help the user connect through every channel. The core features include email marketing, cross-channel marketing, segmentation & marketing and...

Categories: Marketing, Campaign Management, Email Marketing, Marketing Automation.

Act-On

ITQlick rating
(4.3/5)

Starting from $900 per month

Act-On is a cloud-based marketing automation software solution that is geared towards aiding companies, as well as marketers, streamline their marketing processes and projects.

Categories: Data Analysis Tools, Customer Relationship Management, Lead Generation, Mac CRM, Online CRM.

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Adobe Campaign Specifications

Name: Adobe Campaign
Company: Adobe
Address 345 Park Avenue, San Jose, 95110-2704
Website:https://www.adobe.com/marketing/campaign.html
Platforms: Desktop, Mobile

Act-On Specifications

Name: Act-On
Company: Act-On
Address Beaverton, Oregon 97008
Website:https://www.act-on.com/
Platforms: Cloud

Compare features

Adobe Campaign: 0 Features

We are working to collect the list of features

Act-On: 8 Features

Case Management
Customer Support Tracking
Email Marketing
Lead Management
Sales Automation
Sales Reports
Social Media
Campaign Management