Compare Adthena and Domo - Oct 2022

Shlomi Lavi

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Bottom Line: Which is Better - Adthena or Domo?

Domo is more expensive to implement (TCO) than Adthena, and Domo is rated higher (96/100) than Adthena (87/100). Domo offers users more features (8) than Adthena (0).

Looking for the right CI: Competitive Intelligence solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

Adthena Vs. Domo

Adthena: Adthena is the most powerful Competitive Intelligence solution for search marketers. Adthena has a unique 'Market-Driven' approach to understanding your competitive landscape without keyword or competitor restrictions. Our patented technologies provide unparalleled accuracy for marketers to understand their competitors' strategies and to gain insig...

Domo: Domo's founding team consists of some of the most sought after talent in the industry with experience that includes Amazon, American Express, Ancestry.com, eBay, Endeca, Facebook, Linkedin, MLB.com, Omniture, and Salesforce.com, amongst others. Domo's all-star line up of investors features the Who's Who of SaaS, venture capital and Internet technol...

Who is more expensive? Adthena or Domo?

The real total cost of ownership (TCO) of CI: Competitive Intelligence software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Adthena and Domo.

Adthena accurate pricing info is available upon request (they don't share it publicly), however , On a scale between 1 to 10 Adthena is rated 4, which is lower than the average cost of CI: Competitive Intelligence software. Domo price starts at $175 per user/month , When comparing Domo to its competitors, the software is rated 6 - similar to the average CI: Competitive Intelligence software cost.

Bottom line: Domo is more expensive than Adthena.

Which software includes more/better features?

We've compared Adthena Vs. Domo based on some of the most important and required CI: Competitive Intelligence features.

Adthena: We are still working to collect the list of features for Adthena.

Domo: Dashboarding, Data Analysis Tools, Data analysis, Project Collaboration, Budgeting & CPM.

Target customer size

Adthena's typical customers include: SMBs, Domo is equipped enough to meet the needs of any business size and type.