Compare Bronto Marketing and MailChimp - Aug 2022

Shlomi LaviShlomi Lavi / Aug 26, 2022

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Bottom Line: Which is Better - Bronto Marketing or MailChimp?

Bronto Marketing is more expensive to implement (TCO) than MailChimp, and MailChimp is rated higher (98/100) than Bronto Marketing (75/100). MailChimp offers users more features (6) than Bronto Marketing (3). There is a clear winner in this case and it is MailChimp!

Looking for the right Email Marketing solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

Bronto Software Vs. MailChimp

Bronto Software: Bronto Software provides a cloud-based marketing platform for retailers to drive revenue through their email, mobile and social campaigns. The platform is used by over 1000 organizations worldwide, including Party City, Armani Exchange, Timex, Samsonite and Gander Mountain. Bronto is listed as the leading self-service email marketing provider to th...

MailChimp: More than 3 million people use MailChimp to create, send, and track email newsletters. Whether you're self-employed, you manage projects for clients, or you work for a Fortune 500 company, MailChimp has features and integrations that will suit your email-marketing needs. Create signup forms that match your brand's look and feel, and send your subs...

Who is more expensive? Bronto Marketing or MailChimp?

The real total cost of ownership (TCO) of Email Marketing software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Bronto Marketing and MailChimp.

Bronto Marketing price starts at $6,000 per license , On a scale between 1 to 10 Bronto Marketing Platform is rated 8, which is higher than the average cost of Email Marketing software. MailChimp price starts at $17 per month , When comparing MailChimp to its competitors, the software is rated 4 - lower than the average Email Marketing software cost.

Bottom line: Bronto Marketing is more expensive than MailChimp.

Which software includes more/better features?

We've compared Bronto Marketing Vs. MailChimp based on some of the most important and required Email Marketing features.

Bronto Marketing: Data Import/Export, Basic Reports, Online Customer Support.

MailChimp: Email Campaigns, Email list management, Email Marketing API, Email Setup Wizard, Event Triggered Email.

Target customer size

Bronto Marketing's typical customers include: Small, medium and large size businesses, MailChimp is best for all those that are in business and also are serious concerning making money.



Bronto Marketing

ITQlick rating
(4.1/5)

starts at $6,000 per license

Bronto Marketing Platform is a growing cloud-based Email Marketing software, it is designed to support small, medium and large size business. Bronto Marketing Platform received a rating of 4.1 from ITQlick team...

Categories: Email Marketing.

MailChimp

ITQlick rating
(4.5/5)

starts at $17 per month

MailChimp is email marketing software that is offered to businesses. This is a product developed by MailChimp which is structured to facilitate email marketing campaigns. The program has so many features that w...

Categories: Marketing, Email Marketing, Marketing Analytics, Marketing Automation.

Compare specifications

Compare features

Bronto Marketing: 3 Features

Data Import/Export
Basic Reports
Online Customer Support

MailChimp: 6 Features

Email Campaigns
Email list management
Email Marketing API
Email Setup Wizard
Event Triggered Email
Social Media Integration
ITQlick rating ITQlick Rating is based on the software score (below) and aggregated online reviews
ITQlick score ITQlick Score is a 1 to 100, the calculation is based on pricing, and functionality Vs. alternative solutions
Pricing score pricing Score is a 1 to 10 (10 is high cost), based on the TCO (cost of licences, customizations, training, hardware when relevant) Vs. alternative solutions
License pricing license pricing (if provided by the software vendor)
Functionality score
Software review
Compare
Bronto M...
ITQlick rating
4.1/5
Score
75/100
Pricing
8/10
License pricing
$6,000 per license
Functionality
4
Compare
MailChimp
ITQlick rating
4.5/5
Score
98/100
Pricing
4.6/10
License pricing
$17 per month
Functionality
10
Constant...
ITQlick rating
4.3/5
Score
94/100
Pricing
3.6/10
License pricing
$9.99 per month
Functionality
17
EasySend...
ITQlick rating
4.8/5
Score
91/100
Pricing
3.2/10
License pricing
$19 per month
Functionality
6
Emarsys
ITQlick rating
4.6/5
Score
91/100
Pricing
6.8/10
License pricing
$335 per month
Functionality
3

Auditor - Shlomi Lavi

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Shlomi Lavi is an entrepreneur and founder of ITQlick.com. He holds a Bachelor of Science (B.Sc.) in Information Systems Engineering from Ben Gurion University in Israel. Shlomi brings 17 years of global IT and IS management experience as a consultant and implementation expert for small, medium and large-sized (global) companies. Shlomi’s goal is to share the best knowledge and news about information systems so you can make smarter buying decisions for your business.