Shlomi Lavi /
Aug 26, 2022
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Bottom Line: Which is Better - Bronto Marketing or MailChimp?
Bronto Marketing is more expensive to implement (TCO) than MailChimp, and MailChimp is rated higher (98/100) than Bronto Marketing (75/100). MailChimp offers users more features (6) than Bronto Marketing (3). There is a clear winner in this case and it is MailChimp!
Looking for the right Email Marketing solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:
Bronto Software Vs. MailChimp
Bronto Software: Bronto Software provides a cloud-based marketing platform for retailers to drive revenue through their email, mobile and social campaigns. The platform is used by over 1000 organizations worldwide, including Party City, Armani Exchange, Timex, Samsonite and Gander Mountain. Bronto is listed as the leading self-service email marketing provider to th...
MailChimp: More than 3 million people use MailChimp to create, send, and track email newsletters. Whether you're self-employed, you manage projects for clients, or you work for a Fortune 500 company, MailChimp has features and integrations that will suit your email-marketing needs.
Create signup forms that match your brand's look and feel, and send your subs...
Who is more expensive? Bronto Marketing or MailChimp?
The real total cost of ownership (TCO) of Email Marketing software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Bronto Marketing and MailChimp.
Bronto Marketing price starts at $6,000 per license , On a scale between 1 to 10 Bronto Marketing Platform is rated 8, which is higher than the average cost of Email Marketing software. MailChimp price starts at $17 per month , When comparing MailChimp to its competitors, the software is rated 4 - lower than the average Email Marketing software cost.
Bottom line: Bronto Marketing is more expensive than MailChimp.
Which software includes more/better features?
We've compared Bronto Marketing Vs. MailChimp based on some of the most important and required Email Marketing features.
Bronto Marketing: Data Import/Export, Basic Reports, Online Customer Support.
MailChimp: Email Campaigns, Email list management, Email Marketing API, Email Setup Wizard, Event Triggered Email.
Target customer size
Bronto Marketing's typical customers include: Small, medium and large size businesses, MailChimp is best for all those that are in business and also are serious concerning making money.