Compare Buffer and Marketing Cloud: Radian6 - Apr 2022

Shlomi Lavi

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Bottom Line: Which is Better - Buffer or Marketing Cloud: Radian6?

Marketing Cloud: Radian6 is more expensive to implement (TCO) than Buffer, and Marketing Cloud: Radian6 is rated with the same score (86/100) as Buffer (86/100). Buffer offers users more features (5) than Marketing Cloud: Radian6 (3). There is a clear winner in this case and it is Buffer!

Looking for the right Social Marketing solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

Buffer Vs. Salesforce.com

Buffer: We designed Buffer to offer you a both personal and yet more efficient solution to handle sharing on social media. Buffer makes your life easier with a smarter way to schedule the great content you find. Fill up your Buffer at one time in the day and Buffer automagically posts them for you through the day. Simply keep that Buffer topped up to ha...

Salesforce.com: Salesforce.com Inc. is a global enterprise software company headquartered in San Francisco, California, United States. Best known for its customer relationship management (CRM) product, through acquisitions Salesforce has expanded into the "social enterprise arena". It was ranked number 27 in Fortune's 100 Best Companies to Work For in ...

Who is more expensive? Buffer or Marketing Cloud: Radian6?

The real total cost of ownership (TCO) of Social Marketing software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Buffer and Marketing Cloud: Radian6.

Buffer price starts at $5 per month , On a scale between 1 to 10 Buffer is rated 2, which is much lower than the average cost of Social Marketing software. Marketing Cloud: Radian6 price starts at $1,000 per month , When comparing Marketing Cloud: Radian6 to its competitors, the software is rated 10 - much higher than the average Social Marketing software cost.

Bottom line: Marketing Cloud: Radian6 is more expensive than Buffer.

Which software includes more/better features?

We've compared Buffer Vs. Marketing Cloud: Radian6 based on some of the most important and required Social Marketing features.

Buffer: Blogger Integration, Business Content Sharing, Facebook Integration, LinkedIn Integration, Twitter Integration.

Marketing Cloud: Radian6: Data Import/Export, Basic Reports, Online Customer Support.

Target customer size

Buffer is perfect for companies of all shapes and sizes. The software can be used to regulate the marketing and analytics requirements of any business size and type.