Shlomi Lavi /
Oct 12, 2022
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Bottom Line: Which is Better - Campaigner CRM or Acxiom?
Acxiom is more expensive to implement (TCO) than Campaigner CRM, and Acxiom is rated higher (85/100) than Campaigner CRM (75/100). Campaigner CRM offers users more features (14) than Acxiom (3).
Looking for the right CRM solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:
CampaignerCRM Vs. Acxiom
CampaignerCRM: At CampaignerCRM™, a j2® Global company, we're passionate about providing you with powerful CRM software that makes your sales process more efficient and gets you sales, revenue and customer results. We know that even the best sales people excel when they can focus on what they do best instead of being tied up generating forecasts, reports or en...
Acxiom : Acxiom is an enterprise data, analytics and software as a service company that uniquely fuses trust, experience and scale to fuel data-driven results. Known worldwide for our marketing database and consumer data technologies, we power marketing insight for 47 of the Fortune 100 brands. Today we enable more than a trillion data transactions each we...
Who is more expensive? Campaigner CRM or Acxiom?
The real total cost of ownership (TCO) of CRM software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Campaigner CRM and Acxiom.
Campaigner CRM price starts at $29.99 per user/month , On a scale between 1 to 10 Campaigner CRM is rated 2, which is much lower than the average cost of CRM software. Acxiom accurate pricing info is available upon request (they don't share it publicly), however , On a scale between 1 to 10 Campaigner CRM is rated 2, which is much lower than the average cost of CRM software.
Bottom line: Acxiom is more expensive than Campaigner CRM.
Which software includes more/better features?
We've compared Campaigner CRM Vs. Acxiom based on some of the most important and required CRM features.
Campaigner CRM: this software is considered "feature-rich" with more than 10 important features, here is a partial list: Contact Management, Customer Service, Email Marketing, Marketing Automation, Sales Automation, Social Advertising, Email Performance Reports, Email Triggers.
Acxiom: Data Import/Export, Basic Reports, Online Customer Support.
Target customer size
Campaigner CRM is ideal for small to medium sized companies requiring an automated sales solution. The software is a useful product for businesses of all sizes and a wide range of types.