Shlomi Lavi /
Jun 27, 2022
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Bottom Line: Which is Better - Emarsys or Aimbase?
Aimbase is more expensive to implement (TCO) than Emarsys, and Emarsys is rated higher (91/100) than Aimbase (83/100).
Looking for the right Email Marketing solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:
Emarsys Vs. AVALA Marketing Group
Emarsys: Customers expect and deserve to be treated as individuals. Marketers using The Emarsys B2C Marketing Cloud deliver this, and are rewarded with deeper loyalty and higher revenue.
Together, we analyze and segment more than one billion customer records to deliver insights that empower marketers, and campaigns that engage individuals. This strengthens...
AVALA Marketing Group: AVALA helps brands selling high consideration goods and services through dealer networks, drive more revenue throughout the entire customer lifecycle. We combine data, digital strategies, and technology to increase visibility, deliver leads, close more sales, increase customer lifetime value, and maximize your marketing ROI.
Our talented team o...
Who is more expensive? Emarsys or Aimbase?
The real total cost of ownership (TCO) of Email Marketing software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Emarsys and Aimbase.
Emarsys price starts at $335 per month , On a scale between 1 to 10 Emarsys is rated 6, which is similar to the average cost of Email Marketing software. Aimbase accurate pricing info is available upon request (they don't share it publicly), however , On a scale between 1 to 10 Emarsys is rated 6, which is similar to the average cost of Email Marketing software.
Bottom line: Emarsys cost is around the same cost of Aimbase.
Which software includes more/better features?
We've compared Emarsys Vs. Aimbase based on some of the most important and required Email Marketing features.
Emarsys: We are still working to collect the list of features for Emarsys.
Aimbase: We are still working to collect the list of features for Aimbase.
Target customer size
Emarsys's typical customers include: Small, medium and large size businesses, and Aimbase's target customer size include: Small, medium and large size businesses.