Compare Emarsys and HubSpot Marketing Hub - Jan 2023

Shlomi LaviShlomi Lavi / Jan 31, 2023

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Bottom Line: Which is Better - Emarsys or HubSpot Marketing Hub?

HubSpot Marketing Hub is more expensive to implement (TCO) than Emarsys, and Emarsys is rated higher (91/100) than HubSpot Marketing Hub (79/100). HubSpot Marketing Hub offers users more features (7) than Emarsys (0).

Looking for the right Email Marketing solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

Emarsys Vs. HubSpot

Emarsys: Customers expect and deserve to be treated as individuals. Marketers using The Emarsys B2C Marketing Cloud deliver this, and are rewarded with deeper loyalty and higher revenue. Together, we analyze and segment more than one billion customer records to deliver insights that empower marketers, and campaigns that engage individuals. This strengthens...

HubSpot: HubSpot all-in-one marketing software helps more than 8,000 companies in 56 countries attract leads and convert them into customers. Every HubSpotter believes that marketing is drastically changing for the better and is working to help businesses navigate that change. We believe that marketing shouldn't harass people and that software can be both ...

Who is more expensive? Emarsys or HubSpot Marketing Hub?

The real total cost of ownership (TCO) of Email Marketing software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Emarsys and HubSpot Marketing Hub.

Emarsys price starts at $335 per month , On a scale between 1 to 10 Emarsys is rated 6, which is similar to the average cost of Email Marketing software. HubSpot Marketing Hub price starts at $45 per month , When comparing HubSpot Marketing Hub to its competitors, the software is rated 6 - similar to the average Email Marketing software cost.

Bottom line: Emarsys cost is around the same cost of HubSpot Marketing Hub.

Which software includes more/better features?

We've compared Emarsys Vs. HubSpot Marketing Hub based on some of the most important and required Email Marketing features.

Emarsys: We are still working to collect the list of features for Emarsys.

HubSpot Marketing Hub: Dashboard, Email Marketing, Lead Management, Marketing Automation, Revenue Modeling.

Target customer size

Emarsys's typical customers include: Small, medium and large size businesses, HubSpot InBound Marketing can be used for the marketing automation needs of any business.



Emarsys

ITQlick rating
(4.6/5)

starts at $335 per month

Emarsys software is a complete cloud-based email marketing platform for retail & e-commerce. It is a B2C (Business to Consumer) Marketing Cloud solution that allows for one-on-one marketers and customer interac...

Categories: Marketing, Marketing Automation, Email marketing.

HubSpot Marketing Hub

ITQlick rating
(4.5/5)

starts at $45 per month

HubSpot InBound Marketing is a marketing automation and management solution for all businesses. It also features useful sales, CRM, and customizable reporting services. The software was designed and launched by...

Categories: CRM, Banking CRM, Casino CRM, Customer Loyalty, Healthcare CRM.

Compare specifications

Compare features

Emarsys: 0 Features

We are working to collect the list of features

HubSpot Marketing Hub: 7 Features

Dashboard
Email Marketing
Lead Management
Marketing Automation
Revenue Modeling
Social Media
Content Management
ITQlick rating ITQlick Rating is based on the software score (below) and aggregated online reviews
ITQlick score ITQlick Score is a 1 to 100, the calculation is based on pricing, and functionality Vs. alternative solutions
Pricing score pricing Score is a 1 to 10 (10 is high cost), based on the TCO (cost of licences, customizations, training, hardware when relevant) Vs. alternative solutions
License pricing license pricing (if provided by the software vendor)
Functionality score
Software review
Compare
Emarsys
ITQlick rating
4.6/5
Score
91/100
Pricing
6.8/10
License pricing
$335 per month
Functionality
3
Compare
HubSpot ...
ITQlick rating
4.5/5
Score
79/100
Pricing
6.8/10
License pricing
$45 per month
Functionality
26
MailChimp
ITQlick rating
4.5/5
Score
98/100
Pricing
4.6/10
License pricing
$17 per month
Functionality
10
Constant...
ITQlick rating
4.3/5
Score
94/100
Pricing
3.6/10
License pricing
$9.99 per month
Functionality
17
EasySend...
ITQlick rating
4.8/5
Score
91/100
Pricing
3.2/10
License pricing
$19 per month
Functionality
6

Auditor - Shlomi Lavi

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Shlomi Lavi is an entrepreneur and founder of ITQlick.com. He holds a Bachelor of Science (B.Sc.) in Information Systems Engineering from Ben Gurion University in Israel. Shlomi brings 17 years of global IT and IS management experience as a consultant and implementation expert for small, medium and large-sized (global) companies. Shlomi’s goal is to share the best knowledge and news about information systems so you can make smarter buying decisions for your business.