Compare Emarsys and iContact - Apr 2022

Shlomi Lavi

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Bottom Line: Which is Better - Emarsys or iContact?

Emarsys is more expensive to implement (TCO) than iContact, and Emarsys is rated higher (91/100) than iContact (86/100). iContact offers users more features (6) than Emarsys (0).

Looking for the right Email Marketing solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

Emarsys Vs. iContact

Emarsys: Customers expect and deserve to be treated as individuals. Marketers using The Emarsys B2C Marketing Cloud deliver this, and are rewarded with deeper loyalty and higher revenue. Together, we analyze and segment more than one billion customer records to deliver insights that empower marketers, and campaigns that engage individuals. This strengthens...

iContact: Since 2003, iContact has helped small and medium businesses share their stories, ideas, and products through email and social marketing. We take what we know about our favorite small and medium businesses—a trendy boutique hotel in South Beach, the online poster store that helps us decorate our cubicles, even the local coffee shop you'll find us in...

Who is more expensive? Emarsys or iContact?

The real total cost of ownership (TCO) of Email Marketing software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Emarsys and iContact.

Emarsys price starts at $335 per month , On a scale between 1 to 10 Emarsys is rated 6, which is similar to the average cost of Email Marketing software. iContact price starts at $23 per month , When comparing iContact to its competitors, the software is rated 6 - similar to the average Email Marketing software cost.

Bottom line: Emarsys cost is around the same cost of iContact.

Which software includes more/better features?

We've compared Emarsys Vs. iContact based on some of the most important and required Email Marketing features.

Emarsys: We are still working to collect the list of features for Emarsys.

iContact: Email Campaigns, Email list management, Email Marketing API, Email Setup Wizard, Event Triggered Email.

Target customer size

Emarsys's typical customers include: Small, medium and large size businesses, IContact is a cross industry product that is scalable for any size of business.