Compare Emarsys and MassMailer - Feb 2023

Shlomi Lavi

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Bottom Line: Which is Better - Emarsys or MassMailer?

Emarsys is more expensive to implement (TCO) than MassMailer, and Emarsys is rated higher (91/100) than MassMailer (79/100).

Looking for the right Email Marketing solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

Emarsys Vs. Mansa Systems

Emarsys: Customers expect and deserve to be treated as individuals. Marketers using The Emarsys B2C Marketing Cloud deliver this, and are rewarded with deeper loyalty and higher revenue. Together, we analyze and segment more than one billion customer records to deliver insights that empower marketers, and campaigns that engage individuals. This strengthens...

Mansa Systems: Mansa Systems is at it's core a business technology company. We mainly focus on Salesforce, ServiceNow, and Informatica Cloud consulting, development and also provide business apps. We help companies solve their problems better with technology driven solutions. The key difference with us is customer service. Tech companies are not renowned for c...

Who is more expensive? Emarsys or MassMailer?

The real total cost of ownership (TCO) of Email Marketing software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Emarsys and MassMailer.

Emarsys price starts at $335 per month , On a scale between 1 to 10 Emarsys is rated 6, which is similar to the average cost of Email Marketing software. MassMailer price starts at $199 per user/month , When comparing MassMailer to its competitors, the software is rated 2 - much lower than the average Email Marketing software cost.

Bottom line: Emarsys is more expensive than MassMailer.

Which software includes more/better features?

We've compared Emarsys Vs. MassMailer based on some of the most important and required Email Marketing features.

Emarsys: We are still working to collect the list of features for Emarsys.

MassMailer: We are still working to collect the list of features for MassMailer.

Target customer size

Emarsys's typical customers include: Small, medium and large size businesses, and MassMailer's target customer size include: Small, medium and large size businesses.