Compare Emarsys and MessageGears - Mar 2022

Shlomi Lavi

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Bottom Line: Which is Better - Emarsys or MessageGears?

Emarsys is more expensive to implement (TCO) than MessageGears, and Emarsys is rated higher (91/100) than MessageGears (76/100).

Looking for the right Email Marketing solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

Emarsys Vs. MessageGears

Emarsys: Customers expect and deserve to be treated as individuals. Marketers using The Emarsys B2C Marketing Cloud deliver this, and are rewarded with deeper loyalty and higher revenue. Together, we analyze and segment more than one billion customer records to deliver insights that empower marketers, and campaigns that engage individuals. This strengthens...

MessageGears: MessageGears is the only email marketing platform to offer a hybrid solution. The technology runs partly on-premises, and connects directly to an enterprise company’s database, giving customers secure access to their marketing data. MessageGears is the first in the industry to combine this technology with a cloud-based delivery system that assemble...

Who is more expensive? Emarsys or MessageGears?

The real total cost of ownership (TCO) of Email Marketing software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Emarsys and MessageGears.

Emarsys price starts at $335 per month , On a scale between 1 to 10 Emarsys is rated 6, which is similar to the average cost of Email Marketing software. MessageGears accurate pricing info is available upon request (they don't share it publicly), however , On a scale between 1 to 10 Emarsys is rated 6, which is similar to the average cost of Email Marketing software.

Bottom line: Emarsys is more expensive than MessageGears.

Which software includes more/better features?

We've compared Emarsys Vs. MessageGears based on some of the most important and required Email Marketing features.

Emarsys: We are still working to collect the list of features for Emarsys.

MessageGears: We are still working to collect the list of features for MessageGears.

Target customer size

Emarsys's typical customers include: Small, medium and large size businesses, and MessageGears's target customer size include: Small, medium and large size businesses.