Compare Emarsys and Teradata - Apr 2022

Shlomi Lavi

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Bottom Line: Which is Better - Emarsys or Teradata?

Emarsys is more expensive to implement (TCO) than Teradata, and Emarsys is rated higher (91/100) than Teradata (89/100).

Looking for the right Email Marketing solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

Emarsys Vs. Teradata

Emarsys: Customers expect and deserve to be treated as individuals. Marketers using The Emarsys B2C Marketing Cloud deliver this, and are rewarded with deeper loyalty and higher revenue. Together, we analyze and segment more than one billion customer records to deliver insights that empower marketers, and campaigns that engage individuals. This strengthens...

Teradata: Teradata delivers powerful and proven solutions that bring together different data sources from across your enterprise to give you a single view of your business. Choose from an entire family of data warehousing platforms that provide the benefits of Active Enterprise Intelligence to any company, regardless of size or budget.

Who is more expensive? Emarsys or Teradata Integrated Marketing Management?

The real total cost of ownership (TCO) of Email Marketing software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Emarsys and Teradata Integrated Marketing Management.

Emarsys price starts at $335 per month , On a scale between 1 to 10 Emarsys is rated 6, which is similar to the average cost of Email Marketing software. Teradata Integrated Marketing Management accurate pricing info is available upon request (they don't share it publicly), however , On a scale between 1 to 10 Emarsys is rated 6, which is similar to the average cost of Email Marketing software.

Bottom line: Emarsys is more expensive than Teradata Integrated Marketing Management.

Which software includes more/better features?

We've compared Emarsys Vs. Teradata based on some of the most important and required Email Marketing features.

Emarsys: We are still working to collect the list of features for Emarsys.

Teradata Integrated Marketing Management: We are still working to collect the list of features for Teradata Integrated Marketing Management.

Target customer size

Emarsys's typical customers include: Small, medium and large size businesses, and Teradata Integrated Marketing Management's target customer size include: Small, medium and large size businesses.