Compare Emarsys and VerticalResponse - May 2022

Shlomi Lavi

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Bottom Line: Which is Better - Emarsys or VerticalResponse?

Emarsys is more expensive to implement (TCO) than VerticalResponse, and Emarsys is rated higher (91/100) than VerticalResponse (84/100). VerticalResponse offers users more features (3) than Emarsys (0).

Looking for the right Email Marketing solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

Emarsys Vs. VerticalResponse Inc

Emarsys: Customers expect and deserve to be treated as individuals. Marketers using The Emarsys B2C Marketing Cloud deliver this, and are rewarded with deeper loyalty and higher revenue. Together, we analyze and segment more than one billion customer records to deliver insights that empower marketers, and campaigns that engage individuals. This strengthens...

VerticalResponse Inc: VerticalResponse Inc. provides a full suite of self-service marketing solutions for small businesses including email marketing, social media, online event marketing, postcard marketing and online surveys. Our mission is to empower small businesses and non-profit organizations to easily and affordably create, manage and analyze their own marketing c...

Who is more expensive? Emarsys or VerticalResponse?

The real total cost of ownership (TCO) of Email Marketing software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Emarsys and VerticalResponse.

Emarsys price starts at $335 per month , On a scale between 1 to 10 Emarsys is rated 6, which is similar to the average cost of Email Marketing software. VerticalResponse price starts at $11 per month , When comparing VerticalResponse to its competitors, the software is rated 4 - lower than the average Email Marketing software cost.

Bottom line: Emarsys is more expensive than VerticalResponse.

Which software includes more/better features?

We've compared Emarsys Vs. VerticalResponse based on some of the most important and required Email Marketing features.

Emarsys: We are still working to collect the list of features for Emarsys.

VerticalResponse: Data Import/Export, Basic Reports, Online Customer Support.

Target customer size

Emarsys's typical customers include: Small, medium and large size businesses, Customers of the software include hundreds of thousands of small, medium, and big businesses around the world.