Compare Mixpanel and Google Analytics - Feb 2022

Shlomi Lavi

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Bottom Line: Which is Better - Mixpanel or Google Analytics?

Google Analytics is more expensive to implement (TCO) than Mixpanel, and Mixpanel is rated higher (77/100) than Google Analytics (55/100). Both tools offer the same amount of features.

Looking for the right Web analytics solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

Mixpanel Vs. Google

Mixpanel: Our mission is to help the world learn from its data. We've built the most advanced analytics platform for mobile & web. Mixpanel is an analytics company that was founded in 2009. It helps 1,000 paying customers and tens of thousands of non-paying customers track "actions." Any time a user engages in a powerful way with a brand (a user buying ...

Google: Google Inc. is an American corporation which provides Internet-related products and services, including internet search, cloud computing, software and advertisingtechnologies.[6] Advertising revenues from AdWords generate almost all of the company's profits.

Who is more expensive? Mixpanel or Google Analytics?

The real total cost of ownership (TCO) of Web analytics software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Mixpanel and Google Analytics.

Mixpanel price starts at $25 per month , On a scale between 1 to 10 Mixpanel is rated 4, which is lower than the average cost of Web analytics software. Google Analytics price starts at $12,500 per month , When comparing Google Analytics to its competitors, the software is rated 6 - similar to the average Web analytics software cost.

Bottom line: Google Analytics is more expensive than Mixpanel.

Which software includes more/better features?

We've compared Mixpanel Vs. Google Analytics based on some of the most important and required Web analytics features.

Mixpanel: Data Import/Export, Basic Reports, Online Customer Support.

Google Analytics: Data Import/Export, Basic Reports, Online Customer Support.

Target customer size

Customers of the software include small and medium businesses as well as large multi-national organizations. Google Analytics is suitable for business owners who are focused on improving their marketing efforts and can be used for websites of all shapes and sizes.