Compare Hootsuite and SocialFlow - May 2022

Shlomi Lavi

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Bottom Line: Which is Better - Hootsuite or SocialFlow?

SocialFlow is more expensive to implement (TCO) than Hootsuite, and Hootsuite is rated higher (93/100) than SocialFlow (84/100). Hootsuite offers users more features (15) than SocialFlow (4). There is a clear winner in this case and it is Hootsuite!

Looking for the right Social Media solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

Hootsuite Vs. SocialFlow

Hootsuite: Hootsuite is a social media management system for businesses and organizations to collaboratively execute campaigns across multiple social networks from one secure, web-based dashboard. Launch marketing campaigns, identify and grow audiences, and distribute targeted messages using Hootsuite’s unique social media dashboard. Streamline team workfl...

SocialFlow: SocialFlow’s technology solutions measurably improve your Brand’s ability to be successful in using social platforms such as Facebook and Twitter. We improve user engagement with your content, and therefore increase the rate at which users take action. We do this by using real-time data to understand the constantly changing interests of your a...

Who is more expensive? Hootsuite or SocialFlow?

The real total cost of ownership (TCO) of Social Media software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Hootsuite and SocialFlow.

Hootsuite price starts at $49 per user/month , On a scale between 1 to 10 Hootsuite is rated 2, which is much lower than the average cost of Social Media software. SocialFlow price starts at $99 per month , When comparing SocialFlow to its competitors, the software is rated 6 - similar to the average Social Media software cost.

Bottom line: SocialFlow is more expensive than Hootsuite.

Which software includes more/better features?

We've compared Hootsuite Vs. SocialFlow based on some of the most important and required Social Media features.

Hootsuite: this software is considered "feature-rich" with more than 10 important features, here is a partial list: Blogger Integration, Business Content Sharing, Facebook Integration, Flickr Integration, Foursquare Integration, Global Content Library, Google Plus, Instagram Integration.

SocialFlow: Publishing Social Content, Social Curation, Social Promotions, Template Creator.

Target customer size

Hootsuite is perfect for companies of all shapes and sizes. Marketing is the first love for every brand, however, it becomes hard to measure its effectiveness.