Shlomi Lavi /
Jan 31, 2023
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Bottom Line: Which is Better - HubSpot Marketing Hub or Constant Contact?
HubSpot Marketing Hub is more expensive to implement (TCO) than Constant Contact, and Constant Contact is rated higher (94/100) than HubSpot Marketing Hub (79/100). HubSpot Marketing Hub offers users more features (7) than Constant Contact (5).
Looking for the right Email Marketing solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:
HubSpot Vs. Constant Contact
HubSpot: HubSpot all-in-one marketing software helps more than 8,000 companies in 56 countries attract leads and convert them into customers. Every HubSpotter believes that marketing is drastically changing for the better and is working to help businesses navigate that change. We believe that marketing shouldn't harass people and that software can be both ...
Constant Contact: Constant Contact®, Inc. wrote the book on Engagement Marketing™ — the new marketing success formula that helps small organizations create and grow customer relationships in today's socially connected world. Through its unique combination of online marketing tools and free personalized coaching, Constant Contact helps small businesses, associations,...
Who is more expensive? HubSpot Marketing Hub or Constant Contact?
The real total cost of ownership (TCO) of Email Marketing software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for HubSpot Marketing Hub and Constant Contact.
HubSpot Marketing Hub price starts at $45 per month , On a scale between 1 to 10 HubSpot Marketing Hub is rated 6, which is similar to the average cost of Email Marketing software. Constant Contact price starts at $9.99 per month , When comparing Constant Contact to its competitors, the software is rated 2 - much lower than the average Email Marketing software cost.
Bottom line: HubSpot Marketing Hub is more expensive than Constant Contact.
Which software includes more/better features?
We've compared HubSpot Marketing Hub Vs. Constant Contact based on some of the most important and required Email Marketing features.
HubSpot Marketing Hub: Dashboard, Email Marketing, Lead Management, Marketing Automation, Revenue Modeling, Social Media, Content Management.
Constant Contact: Email Campaigns, Email list management, Email Marketing API, Email Setup Wizard, Event Triggered Email.
Target customer size
HubSpot InBound Marketing can be used for the marketing automation needs of any business. Constant Contact is best for small to large companies that focus on communications, advertising, and marketing.