IBM Campaign is a trending cloud-based Marketing Automation software, it is designed to support small, medium and large size business. IBM Campaign received a rating of 3.7 from ITQlick team. The software cost ...
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Act-On is more expensive to implement (TCO) than IBM Campaign, and Act-On is rated higher (89/100) than IBM Campaign (88/100). Act-On offers users more features (16) than IBM Campaign (0).
Looking for the right Marketing Automation solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:
IBM: International Business Machines Corporation, or IBM, is an American corporation. IBM manufactures and markets computer hardware and software, and offers infrastructure, hosting and consulting services in areas ranging from mainframe computers to nanotechnology.
Act-On: Act-On's fresh approach to marketing automation gives you full functionality without the complexity other systems impose on you. Our streamlined user interface puts first-rate marketing tools at your fingertips, making campaigns and programs easier and faster.
The real total cost of ownership (TCO) of Marketing Automation software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for IBM Campaign and Act-On.
IBM Campaign accurate pricing info is available upon request (they don't share it publicly), however , On a scale between 1 to 10 IBM Campaign is rated 6, which is similar to the average cost of Marketing Automation software. Act-On price starts at $900 per month , When comparing Act-On to its competitors, the software is rated 8 - higher than the average Marketing Automation software cost.
Bottom line: Act-On is more expensive than IBM Campaign.
We've compared IBM Campaign Vs. Act-On based on some of the most important and required Marketing Automation features.
IBM Campaign: We are still working to collect the list of features for IBM Campaign.
Act-On: Case Management, Customer Support Tracking, Email Marketing, Lead Management, Sales Automation.
IBM Campaign's typical customers include: Small, medium and large size businesses, Act-On is specifically designed for small companies.
IBM Campaign is a trending cloud-based Marketing Automation software, it is designed to support small, medium and large size business. IBM Campaign received a rating of 3.7 from ITQlick team. The software cost ...
Compare PricingITQlick Score: | 88/100 |
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ITQlick Rating: |
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Pricing: | 6/10 - average cost |
Category: | Marketing Automation -> IBM Campaign review |
Company: | IBM |
Typical customers: | Small, medium and large size businesses |
Platforms: | Desktop |
Links: | IBM Campaign review, IBM Campaign pricing, IBM Campaign alternatives |
ITQlick Score: | 89/100 |
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ITQlick Rating: |
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Pricing: | 8/10 - high cost |
Category: | Email Marketing -> Act-On review |
Company: | Act-On |
Pricing: | starts at $900 per month |
Typical customers: | Small, medium and large size businesses |
Platforms: | Cloud |
Links: | Act-On review, Act-On pricing, Act-On alternatives |
Shlomi Lavi is an entrepreneur and founder of ITQlick.com. He holds a Bachelor of Science (B.Sc.) in Information Systems Engineering from Ben Gurion University in Israel. Shlomi brings 17 years of global IT and IS management experience as a consultant and implementation expert for small, medium and large-sized (global) companies. Shlomi’s goal is to share the best knowledge and news about information systems so you can make smarter buying decisions for your business.