Compare IBM Campaign and Leadsius - May 2022

Shlomi Lavi

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Bottom Line: Which is Better - IBM Campaign or Leadsius?

IBM Campaign is more expensive to implement (TCO) than Leadsius, and IBM Campaign is rated higher (88/100) than Leadsius (80/100).

Looking for the right Marketing Automation solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

IBM Vs. Leadsius

IBM: International Business Machines Corporation, or IBM, is an American corporation. IBM manufactures and markets computer hardware and software, and offers infrastructure, hosting and consulting services in areas ranging from mainframe computers to nanotechnology.

Leadsius: A truly free Marketing Automation Platform that helps ambitious Marketers make top performing marketing. Leadsius Free includes campaign management, email marketing, lead nurturing, lead scoring, lead analysis & reporting, website visitor tracking, landing page creation and a suite of add-on functionality like CRM integration.

Who is more expensive? IBM Campaign or Leadsius?

The real total cost of ownership (TCO) of Marketing Automation software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for IBM Campaign and Leadsius.

IBM Campaign accurate pricing info is available upon request (they don't share it publicly), however , On a scale between 1 to 10 IBM Campaign is rated 6, which is similar to the average cost of Marketing Automation software. Leadsius price starts at $295 per user/month , When comparing Leadsius to its competitors, the software is rated 6 - similar to the average Marketing Automation software cost.

Bottom line: IBM Campaign cost is around the same cost of Leadsius.

Which software includes more/better features?

We've compared IBM Campaign Vs. Leadsius based on some of the most important and required Marketing Automation features.

IBM Campaign: We are still working to collect the list of features for IBM Campaign.

Leadsius: We are still working to collect the list of features for Leadsius.

Target customer size

IBM Campaign's typical customers include: Small, medium and large size businesses, and Leadsius's target customer size include: SMBs.