Compare IBM Campaign and Terminus - Aug 2022

Shlomi Lavi

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Bottom Line: Which is Better - IBM Campaign or Terminus?

IBM Campaign is more expensive to implement (TCO) than Terminus, and IBM Campaign is rated higher (88/100) than Terminus (81/100).

Looking for the right Marketing Automation solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

IBM Vs. Terminus Software

IBM: International Business Machines Corporation, or IBM, is an American corporation. IBM manufactures and markets computer hardware and software, and offers infrastructure, hosting and consulting services in areas ranging from mainframe computers to nanotechnology.

Terminus Software: Founded in 2014, Terminus is the industry’s first account-based marketing platform that enables B2B marketers to target companies, engage decision-makers on their terms and accelerate sales pipeline velocity at scale. Launched in early 2015, Terminus is already proven to better align sales and marketing teams, deploy account-based marketing at scal...

Who is more expensive? IBM Campaign or Terminus?

The real total cost of ownership (TCO) of Marketing Automation software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for IBM Campaign and Terminus.

IBM Campaign accurate pricing info is available upon request (they don't share it publicly), however , On a scale between 1 to 10 IBM Campaign is rated 6, which is similar to the average cost of Marketing Automation software. Terminus price starts at $29 per user/month , When comparing Terminus to its competitors, the software is rated 6 - similar to the average Marketing Automation software cost.

Bottom line: IBM Campaign cost is around the same cost of Terminus.

Which software includes more/better features?

We've compared IBM Campaign Vs. Terminus based on some of the most important and required Marketing Automation features.

IBM Campaign: We are still working to collect the list of features for IBM Campaign.

Terminus: We are still working to collect the list of features for Terminus.

Target customer size

IBM Campaign's typical customers include: Small, medium and large size businesses, and Terminus's target customer size include: Small businesses and start ups.