Compare Zeta Global and ActiveConversion - Dec 2022

Shlomi Lavi

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Bottom Line: Which is Better - Zeta Global or ActiveConversion?

Zeta Global is more expensive to implement (TCO) than ActiveConversion, and Zeta Global is rated higher (89/100) than ActiveConversion (60/100). ActiveConversion offers users more features (6) than Zeta Global (0).

Looking for the right Marketing Automation solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

IgnitionOne Vs. ActiveConversion

IgnitionOne: IgnitionOne is a global leader in cloud-based digital marketing technology. The company’s Digital Marketing Suite (DMS), with a powerful data management platform (DMP) at its core, simplifies life for marketers by providing an integrated suite of solutions that significantly improve digital marketing performance across all devices. The DMS encompas...

ActiveConversion : ActiveConversion is the leader in lead nurturing, lead management and demand generation for companies with less than 1000 employees. We make it easy to see which marketing initiatives are paying off, and introduce you to sales-ready leads. ActiveConversion provides a single tool to help manage and optimize your Marketing and Sales. ActiveConvers...

Who is more expensive? Zeta Global or ActiveConversion?

The real total cost of ownership (TCO) of Marketing Automation software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Zeta Global and ActiveConversion.

Zeta Global accurate pricing info is available upon request (they don't share it publicly), however , On a scale between 1 to 10 IgnitionOne Digital Marketing Suite is rated 4, which is lower than the average cost of Marketing Automation software. ActiveConversion price starts at $200 per month , When comparing ActiveConversion to its competitors, the software is rated 4 - lower than the average Marketing Automation software cost.

Bottom line: Zeta Global cost is around the same cost of ActiveConversion.

Which software includes more/better features?

We've compared Zeta Global Vs. ActiveConversion based on some of the most important and required Marketing Automation features.

Zeta Global: We are still working to collect the list of features for Zeta Global.

ActiveConversion: Campaign Management, Email Marketing, Lead Management, Marketing Automation, Sales and CRM Integration.

Target customer size

Zeta Global's typical customers include: Small, medium and large size businesses, ActiveConversion is suitable for companies with less than 500 employees that are looking for a lead management and lead nurturing software.