Compare Zeta Global and Totango - Dec 2022

Shlomi Lavi

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Bottom Line: Which is Better - Zeta Global or Totango?

Zeta Global is more expensive to implement (TCO) than Totango, and Zeta Global is rated higher (89/100) than Totango (77/100). Totango offers users more features (3) than Zeta Global (0).

Looking for the right Marketing Automation solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

IgnitionOne Vs. Totango

IgnitionOne: IgnitionOne is a global leader in cloud-based digital marketing technology. The company’s Digital Marketing Suite (DMS), with a powerful data management platform (DMP) at its core, simplifies life for marketers by providing an integrated suite of solutions that significantly improve digital marketing performance across all devices. The DMS encompas...

Totango: Totango’s Customer Engagement platform helps online services create an active and engaged user base. Totango combines big data analytics with powerful segmentation and engagement tools to allow online services to take the right actions with each customer, in real time. End-users become happier and more successful – driving usage and adoption, inc...

Who is more expensive? Zeta Global or Totango?

The real total cost of ownership (TCO) of Marketing Automation software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Zeta Global and Totango.

Zeta Global accurate pricing info is available upon request (they don't share it publicly), however , On a scale between 1 to 10 IgnitionOne Digital Marketing Suite is rated 4, which is lower than the average cost of Marketing Automation software. Totango price starts at $499 per month , When comparing Totango to its competitors, the software is rated 4 - lower than the average Marketing Automation software cost.

Bottom line: Zeta Global cost is around the same cost of Totango.

Which software includes more/better features?

We've compared Zeta Global Vs. Totango based on some of the most important and required Marketing Automation features.

Zeta Global: We are still working to collect the list of features for Zeta Global.

Totango: Data Import/Export, Basic Reports, Online Customer Support.

Target customer size

Zeta Global's typical customers include: Small, medium and large size businesses, Customers of the software include businesses of all sizes and a wide range of types.