Compare Kenshoo and Mapp - Oct 2022

Shlomi Lavi

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Bottom Line: Which is Better - Kenshoo or Mapp?

Kenshoo is more expensive to implement (TCO) than Mapp, and Mapp is rated higher (92/100) than Kenshoo (80/100).

Looking for the right Social Marketing solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

Kenshoo Vs. BlueHornet Networks

Kenshoo: Kenshoo is the global leader in agile marketing. Kenshoo’s mission is to empower every marketer in the world with technology to build brands and generate demand across all media. In two separate evaluations, Forrester Research cited Kenshoo as “The Sole Leader” in bid management software and social advertising platforms. Kenshoo is the only Faceboo...

BlueHornet Networks: BlueHornet is an enterprise email service provider. Our genuine passion for digital marketing and our love of working with great brands is unrivaled in the industry. The world's most talked-about brands partner with us for our winning track record of turning customers into raving fans. How do we do it? By providing tools, services, and expertise to...

Who is more expensive? Kenshoo or Mapp?

The real total cost of ownership (TCO) of Social Marketing software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Kenshoo and Mapp.

Kenshoo accurate pricing info is available upon request (they don't share it publicly), however , On a scale between 1 to 10 Kenshoo is rated 6, which is similar to the average cost of Social Marketing software. Mapp price starts at $49 per month , When comparing Mapp to its competitors, the software is rated 4 - lower than the average Social Marketing software cost.

Bottom line: Kenshoo is more expensive than Mapp.

Which software includes more/better features?

We've compared Kenshoo Vs. Mapp based on some of the most important and required Social Marketing features.

Kenshoo: We are still working to collect the list of features for Kenshoo.

Mapp: We are still working to collect the list of features for Mapp.

Target customer size

Kenshoo's typical customers include: Medium and large size businesses, and Mapp's target customer size include: Small, medium and large size businesses.