Shlomi Lavi /
Mar 25, 2022
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Bottom Line: Which is Better - Mautic or Emarsys?
Emarsys is more expensive to implement (TCO) than Mautic, and Emarsys is rated higher (91/100) than Mautic (75/100).
Looking for the right Marketing Automation solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:
Mautic Vs. Emarsys
Mautic: The Mautic™ Association is a non-profit organization focused on supporting the Mautic free and open source marketing automation system. The organization provides resources and a network for people to connect and grow both personally and professionally.
Specialties
Emarsys: Customers expect and deserve to be treated as individuals. Marketers using The Emarsys B2C Marketing Cloud deliver this, and are rewarded with deeper loyalty and higher revenue.
Together, we analyze and segment more than one billion customer records to deliver insights that empower marketers, and campaigns that engage individuals. This strengthens...
Who is more expensive? Mautic or Emarsys?
The real total cost of ownership (TCO) of Marketing Automation software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Mautic and Emarsys.
Mautic price starts at $100 per month , On a scale between 1 to 10 Mautic is rated 6, which is similar to the average cost of Marketing Automation software. Emarsys price starts at $335 per month , When comparing Emarsys to its competitors, the software is rated 6 - similar to the average Marketing Automation software cost.
Bottom line: Mautic cost is around the same cost of Emarsys.
Which software includes more/better features?
We've compared Mautic Vs. Emarsys based on some of the most important and required Marketing Automation features.
Mautic: We are still working to collect the list of features for Mautic.
Emarsys: We are still working to collect the list of features for Emarsys.
Target customer size
Mautic's typical customers include: Small, medium and large size businesses, and Emarsys's target customer size include: Small, medium and large size businesses.