Compare Dynamics 365 and Salesforce CRM - May 2024

Shlomi LaviShlomi Lavi / May 20, 2024

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Bottom Line: Which is Better - Dynamics 365 or Salesforce CRM?


Salesforce CRM and Dynamics 365 CRM both offer robust sales, marketing, and customer service functionality.

Salesforce and Dynamics 365 both provide customization options such as workflows, automation, and integration capabilities.

One key difference is that Salesforce focuses more on cloud-based solutions, while Dynamics 365 offers both cloud and on-premise deployment options.

Another difference is that Dynamics 365 integrates seamlessly with other Microsoft products like Office 365, while Salesforce has a wider range of third-party integrations.

Pros and Cons

Salesforce pros include a highly customizable platform and a vast marketplace of third-party apps, but it can be more expensive than Dynamics 365.

On the other hand, Dynamics 365s pros include seamless integration with other Microsoft products and a more straightforward user interface, but it may lack some advanced customization options found in Salesforce.

One con of Salesforce is its steeper learning curve compared to Dynamics 365, while a con of Dynamics 365 is its limited third-party integration options compared to Salesforce.


Salesforce offers various pricing plans starting from $25 per user per month for the Essentials edition, up to $300 per user per month for the Enterprise edition.

For Dynamics 365, pricing starts from $40 per user per month for the Team Member edition, up to $210 per user per month for the Customer Engagement Plan.

For 1 user, Salesforces total cost could range from $300 to $3,600 per year, while Dynamics 365 could cost $480 to $2,520 per year.

For 10 users, Salesforce could cost $3,000 to $36,000 per year, while Dynamics 365 could cost $4,800 to $25,200 per year.

For 100 users, Salesforce could cost $30,000 to $360,000 per year, while Dynamics 365 could cost $48,000 to $252,000 per year.

User Interface

Salesforces user interface is known for its flexibility and extensive customization options on both desktop and mobile platforms.

Dynamics 365 offers a more familiar interface for users already using Microsoft products, with a consistent experience across desktop and mobile devices.


Salesforce offers integrations with popular tools like MailChimp, Slack, and QuickBooks, providing a wide range of options for users.

Dynamics 365 seamlessly integrates with Microsoft products such as Outlook, SharePoint, and Power BI, enhancing productivity for users within the Microsoft ecosystem.


Both Salesforce and Dynamics 365 are highly scalable and can accommodate a large number of users, making them suitable for businesses of all sizes.

Salesforce has been recognized for its scalability in serving enterprise-level organizations, while Dynamics 365 is preferred by many mid-sized businesses for its scalability and flexibility.


Salesforce has received various security awards for its robust security features, including encryption, role-based access control, and regular security audits.

Dynamics 365 also offers strong security features such as data encryption, multi-factor authentication, and compliance with industry standards like GDPR and HIPAA.

Reporting and Analytics

Salesforce provides users with powerful reporting tools such as customizable dashboards, real-time analytics, and AI-driven insights to help make data-driven decisions.

Dynamics 365 offers advanced analytics capabilities through Power BI integration, enabling users to create interactive reports and visualizations for better decision-making.

Support and Maintenance

Salesforce offers robust support with various SLAs, live chat, extensive documentation, and a strong community of users for assistance.

Dynamics 365 provides comprehensive support with SLAs, live chat, documentation, and a user-friendly interface for issue resolution and maintenance.

Training and Implementation

Salesforce typically requires 2-4 weeks for training, with additional costs for advanced training modules, and implementation can take 4-8 weeks depending on customization requirements.

Dynamics 365 offers training programs ranging from 1-3 weeks, with implementation timelines varying from 3-6 weeks based on the level of customization and data migration needed.


Both Salesforce and Dynamics 365 support growth and can scale with the evolving needs of businesses, offering flexibility in customization and integration options.

There is no limit to the number of users that can be added to Salesforce or Dynamics 365, making them suitable for businesses of any size.

Data Migration

Salesforce provides tools and assistance for data migration, making the process relatively straightforward for users transitioning from other systems.

Dynamics 365 also offers data migration support, with tools and resources to help users seamlessly transfer their data into the platform.

Mobile Access

Both Salesforce and Dynamics 365 offer mobile applications for on-the-go access, with user-friendly interfaces optimized for mobile devices.

The mobile UI/UX of Salesforce and Dynamics 365 is intuitive, allowing users to access key functionalities and data from anywhere.

Cloud-Based or On-Premise

Salesforce is primarily cloud-based, offering users the flexibility of accessing their data and applications from any device with an internet connection.

Dynamics 365 provides both cloud-based and on-premise deployment options, catering to users with specific security or compliance requirements.

Vendor Reputation

Salesforce was launched in 1999 and has a vast customer base with millions of users worldwide, establishing itself as a leader in the CRM industry.

Dynamics 365, part of the Microsoft family, has gained popularity since its launch in 2016, with a growing customer base and strong reputation in the market.

Industry Certifications

Salesforce has won awards such as the CRM Market Leader by Gartner and the Forbes Worlds Most Innovative Company, showcasing its industry recognition and leadership.

Dynamics 365 has been recognized with awards like the Microsoft Partner of the Year and the Cloud Innovation Partner of the Year, highlighting its innovation and excellence in the industry.

User Reviews

Salesforce has a strong online sentiment with positive feedback from users, scoring an average of 85 out of 100 for user satisfaction.

Dynamics 365 also receives positive user reviews, with an average user satisfaction score of 82 out of 100, indicating high user appreciation for the platform.

Technical Requirements

Salesforce does not require special server setups and can be accessed with standard IT infrastructure, reducing the need for extensive IT resources.

Dynamics 365 may require additional IT resources for on-premise deployments, but cloud-based setups are generally less demanding in terms of infrastructure and maintenance.

Implementation Timeline

On average, Salesforce implementations can take 4-8 weeks, with vendor support available for onboarding and customization needs.

Dynamics 365 implementations typically range from 3-6 weeks, with vendor support for training, data migration, and post-implementation assistance.

Vendor Stability and Compliance

Both Salesforce and Dynamics 365 are stable vendors with strong compliance measures in place, ensuring data security, privacy, and regulatory requirements are met for users.

Dynamics 365

ITQlick rating

starts at $65 per user/month

Microsoft Dynamics CRM is a customer relations solution developed by Microsoft. This tool mainly targets large business enterprises but may also be a good fit for smaller businesses. Microsoft Dynamics CRM can ...

Categories: CRM, Banking CRM, Casino CRM, Insurance CRM.

Salesforce CRM

ITQlick rating

starts at $25 per user/month

Salesforce is a cloud-hosted customer relationship management (CRM) software suite that offer solutions for small, mid-level and enterprise organizations focusing mainly on sales and support. The software offer...

Categories: Data Analysis Tools, Computer Telephony Integration (CTI), Mobile, Case Management, Social Media.

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Dynamics 365: 16 Features

Customer Service
Marketing Automation
Social Media
Accounting Integration
Barcode Integration
CRM Integration
ERP Integration
Quality Control
RFID Integration
Stock Inquiries
Supplier Management
Transfer Management
Warehouse Management

Salesforce: 21 Features

Campaign Dashboard
Campaign Management
Case Management
Contact Management
Customer Database
Customer Self Service Portal
Customer Service
Customer Support Tracking
Email Marketing
Knowledge Base
Lead Management
Marketing Automation
Multi-Channel Marketing
Sales Automation
Sales Reports
Social Advertising
Workflow Rules & Management
Collaboration Center
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ITQlick rating ITQlick Rating is based on the software score (below) and aggregated online reviews
ITQlick score ITQlick Score is a 1 to 100, the calculation is based on pricing, and functionality Vs. alternative solutions
Pricing score pricing Score is a 1 to 10 (10 is high cost), based on the TCO (cost of licences, customizations, training, hardware when relevant) Vs. alternative solutions
License pricing license pricing (if provided by the software vendor)
Functionality score
Software review
ITQlick rating
License pricing
$65 per user/month
ITQlick rating
License pricing
$25 per user/month
ITQlick rating
License pricing
$9.90 per user/month
Zoho CRM
ITQlick rating
License pricing
$14 per user/month
ITQlick rating
License pricing
$19 per user/month

Auditor - Shlomi Lavi

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Shlomi Lavi is an entrepreneur and founder of He holds a Bachelor of Science (B.Sc.) in Information Systems Engineering from Ben Gurion University in Israel. Shlomi brings 17 years of global IT and IS management experience as a consultant and implementation expert for small, medium and large-sized (global) companies. Shlomi’s goal is to share the best knowledge and news about information systems so you can make smarter buying decisions for your business.