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Last updated: Apr 04, 2018
Home > CRM > Microsoft Dynamics CRM
| Company: | Microsoft |
|---|---|
| Address: | Microsoft Corporation, 157th Avenue Northeast, Redmond, WA |
| Customers: | Large business |
| Business Area: | Cross Business Areas |
| Platforms: | Desktop, Mobile, Cloud |
| Operating Systems: | Mac OS, Windows, Linux |
Microsoft Dynamics has Netsuite CRM and Oracle CRM as its main competitors.
Oracle CRM provides a comprehensive CRM platform that covers sales, marketing & customer service. It
also includes a social collaboration platform to share customer information, service history as well as
market intelligence to improve the customer engagement process. Additionally it supports workflow
automation, includes extensive data analytics to monitor real-time performance indicators, and
supports both direct & indirect channel sales to extend the customer base.
Microsoft Dynamics CRM on the other hand offers similar solution with marketing automation that can
address multiple channels, and supports advanced lead analysis & scoring which can result in more
effective conversion. Additionally its service module provides a unified help desk whose performance is
measured against service level agreements to guarantee high customer satisfaction levels. Finally its
social collaboration platform includes a social listening feature to monitor brand awareness & feedback
on social media, as well as develops social insights through regular engagement with customers.
Then there is Netsuite CRM which supports sales forecasting & commissions which can be tied to the
variety of cross selling opportunities that the product offers its sales agents. In addition service agents
have access to customer histories for better up sell opportunities to maximize service & renewal
revenue, as well as possible new sales opportunities.
In comparison Microsoft Dynamics CRM offers integrated video conferencing & instant messaging which
is not fully supported by its competitors. Additionally it can easily be integrated to Microsoft Office 365
to improve business productivity & collaboration.
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Feedback on Microsoft Dynamics CRM
Latest version of Dynamics CRM looks like very competitive and heavyweight solution for big and small businesses who mainly focuses is on Sales, Marketing and Service sectors. Application has an up-to-date user interface and provides Microsoft Office look-and-feel. Dynamics CRM is easily customized as well as integrated with other Microsoft solutions.
I have worked almost for a year with this product, half of year with 2011 version, half of year with 2013 version. I was a Test Manager for Dynamics CRM implementation project.
Our CRM department is implementing Dynamics CRM for the first time and I would say that there were few challenges during it, but all of those were manageable. Client so far is very satisfied with current implementation.
Clear look’n’feel navigation for Windows users Extendable using Microsoft .NET technologies Available as a cloud and as on-premises installation Simple integration with other Microsoft apps (Lync, Sharepoint, Outlook, Yammer, etc.) and Visual Studio development environment Available also for mobile devices Application supports translation to different languages providing cross-country usage possibilities
Integrates mostly only with Microsoft solutions If not used in bundle with other Microsoft programs maintaining it will be costly If not Microsoft partner then getting response from support can take some time
Salesforce, Siebel, etc. I would say that Dynamics CRM is best for usage in all-Microsoft environment as this integration is easy to setup and automate.
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