Compare Pardot and AdRoll - Sep 2022
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Bottom Line: Which is Better - Pardot or AdRoll?
Pardot is more expensive to implement (TCO) than AdRoll, and Pardot is rated higher (88/100) than AdRoll (86/100). Pardot offers users more features (15) than AdRoll (0).
Looking for the right Marketing Automation solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:
Pardot Vs. AdRoll
Pardot: Pardot LLC, is a maker of pardot, the fastest growing marketing automation solution for SMBs. Powerful lead nurturing, lead scoring, and analytics.The things that Pardot is enabling people to do today, are the things that we dreamed about 20 or 30 years ago as marketers – we always wanted to segment better, produce better content, close more deals...
AdRoll: AdRoll is the largest independent retargeting and prospecting platform with over 25,000 clients worldwide. It specializes in performance marketing for several verticals including e-commerce, b2b, finance, travel, education, and media, and analyzes data on over 1 billion anonymous user profiles across desktop, mobile, and tablet devices through its ...
Who is more expensive? Pardot or AdRoll?
The real total cost of ownership (TCO) of Marketing Automation software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Pardot and AdRoll.
Pardot price starts at $1,250 per month , On a scale between 1 to 10 Pardot Marketing Automation is rated 10, which is much higher than the average cost of Marketing Automation software. AdRoll price starts at $19 per month , When comparing AdRoll to its competitors, the software is rated 4 - lower than the average Marketing Automation software cost.
Bottom line: Pardot is more expensive than AdRoll.
Which software includes more/better features?
We've compared Pardot Vs. AdRoll based on some of the most important and required Marketing Automation features.
Pardot : this software is considered "feature-rich" with more than 10 important features, here is a partial list: Campaign Management, Lead Management, Marketing Automation, Email Marketing, Email Performance Reports, Lead Management, Lead Tracking, Marketing Automation.
AdRoll: We are still working to collect the list of features for AdRoll.
Target customer size
Pardot Marketing Automation is focused on the sales and marketing teams. and AdRoll's target customer size include: Medium and large size businesses.
AdRoll
starts at $19 per month
AdRoll is a cloud-based marketing automation software that is designed to assist businesses to compete online as well as promote growth. This software is widely used by businesses with an online presence as we...
Compare PricingCompare specifications
Pardot Specifications
ITQlick Score: | 88/100 |
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ITQlick Rating: |
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Pricing: | 10/10 - high cost |
Category: | Marketing Automation -> Pardot review |
Company: | Pardot |
Pricing: | starts at $1,250 per month |
Typical customers: | Small, medium and large size businesses |
Platforms: | Cloud |
Links: | Pardot review, Pardot pricing, Pardot alternatives |
AdRoll Specifications
ITQlick Score: | 86/100 |
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ITQlick Rating: |
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Pricing: | 4/10 - average cost |
Category: | Marketing Automation -> AdRoll review |
Company: | AdRoll |
Pricing: | starts at $19 per month |
Typical customers: | Medium and large size businesses |
Platforms: | Desktop, Mobile, Cloud |
Links: | AdRoll review, AdRoll pricing, AdRoll alternatives |
Compare features
Pardot : 15 Features
AdRoll: 0 Features
Auditor - Shlomi Lavi
Shlomi Lavi is an entrepreneur and founder of ITQlick.com. He holds a Bachelor of Science (B.Sc.) in Information Systems Engineering from Ben Gurion University in Israel. Shlomi brings 17 years of global IT and IS management experience as a consultant and implementation expert for small, medium and large-sized (global) companies. Shlomi’s goal is to share the best knowledge and news about information systems so you can make smarter buying decisions for your business.