Compare Pardot and Ontraport - Mar 2023

Shlomi Lavi

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Bottom Line: Which is Better - Pardot or Ontraport?

Pardot is more expensive to implement (TCO) than Ontraport, and Pardot is rated higher (88/100) than Ontraport (78/100). Pardot offers users more features (15) than Ontraport (9).

Looking for the right Marketing Automation solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

Pardot Vs. ONTRAPORT

Pardot: Pardot LLC, is a maker of pardot, the fastest growing marketing automation solution for SMBs. Powerful lead nurturing, lead scoring, and analytics.The things that Pardot is enabling people to do today, are the things that we dreamed about 20 or 30 years ago as marketers – we always wanted to segment better, produce better content, close more deals...

ONTRAPORT: ONTRAPORT was launched in 2006 to solve challenges faced by small and mid-sized companies (like ours) that we just couldn’t otherwise seem to solve. We wanted to be able to deliver automated multi-media, multi-step, integrated marketing sequences. Couldn’t do it. We wanted to be able to see what was working and what wasn’t at every stage of o...

Who is more expensive? Pardot or Ontraport?

The real total cost of ownership (TCO) of Marketing Automation software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Pardot and Ontraport.

Pardot price starts at $1,250 per month , On a scale between 1 to 10 Pardot Marketing Automation is rated 10, which is much higher than the average cost of Marketing Automation software. Ontraport price starts at $79 per feature/month , When comparing Ontraport to its competitors, the software is rated 4 - lower than the average Marketing Automation software cost.

Bottom line: Pardot is more expensive than Ontraport.

Which software includes more/better features?

We've compared Pardot Vs. Ontraport based on some of the most important and required Marketing Automation features.

Pardot : this software is considered "feature-rich" with more than 10 important features, here is a partial list: Campaign Management, Lead Management, Marketing Automation, Email Marketing, Email Performance Reports, Lead Management, Lead Tracking, Marketing Automation.

Ontraport: Email Marketing, Marketing Automation, Multi-Channel Marketing, Email Marketing, Email Triggers.

Target customer size

Pardot Marketing Automation is focused on the sales and marketing teams. Ontraport is built for small and medium sized businesses and caters to a horizontal market.