Compare Terminus and AdTriba - Aug 2022

Shlomi Lavi

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Bottom Line: Which is Better - Terminus or AdTriba?

Terminus is more expensive to implement (TCO) than AdTriba, and AdTriba is rated higher (83/100) than Terminus (81/100).

Looking for the right Marketing Automation solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

Terminus Software Vs. AdTriba

Terminus Software: Founded in 2014, Terminus is the industry’s first account-based marketing platform that enables B2B marketers to target companies, engage decision-makers on their terms and accelerate sales pipeline velocity at scale. Launched in early 2015, Terminus is already proven to better align sales and marketing teams, deploy account-based marketing at scal...

AdTriba: Always know exactly what channels and campaigns are working, and which don't. Get alerts and optimization suggestions, conduct Scenario- and What-If-Anaylsis. Integrating all marketing contacts, converting and non-converting journeys, to get a holistic, cross-channel perspective. Attribution Modelling through machine learning algorithms to determin...

Who is more expensive? Terminus or AdTriba?

The real total cost of ownership (TCO) of Marketing Automation software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Terminus and AdTriba.

Terminus price starts at $29 per user/month , On a scale between 1 to 10 Terminus is rated 6, which is similar to the average cost of Marketing Automation software. AdTriba price starts at $1,500 per month , When comparing AdTriba to its competitors, the software is rated 2 - much lower than the average Marketing Automation software cost.

Bottom line: Terminus is more expensive than AdTriba.

Which software includes more/better features?

We've compared Terminus Vs. AdTriba based on some of the most important and required Marketing Automation features.

Terminus: We are still working to collect the list of features for Terminus.

AdTriba: We are still working to collect the list of features for AdTriba.

Target customer size

Terminus's typical customers include: Small businesses and start ups, and AdTriba's target customer size include: SMBs.