Compare Totango and Teradata - Apr 2022

Shlomi Lavi

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Bottom Line: Which is Better - Totango or Teradata?

Teradata is more expensive to implement (TCO) than Totango, and Teradata is rated higher (89/100) than Totango (77/100). Totango offers users more features (3) than Teradata (0).

Looking for the right Marketing Automation solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

Totango Vs. Teradata

Totango: Totango’s Customer Engagement platform helps online services create an active and engaged user base. Totango combines big data analytics with powerful segmentation and engagement tools to allow online services to take the right actions with each customer, in real time. End-users become happier and more successful – driving usage and adoption, inc...

Teradata: Teradata delivers powerful and proven solutions that bring together different data sources from across your enterprise to give you a single view of your business. Choose from an entire family of data warehousing platforms that provide the benefits of Active Enterprise Intelligence to any company, regardless of size or budget.

Who is more expensive? Totango or Teradata Integrated Marketing Management?

The real total cost of ownership (TCO) of Marketing Automation software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Totango and Teradata Integrated Marketing Management.

Totango price starts at $499 per month , On a scale between 1 to 10 Totango is rated 4, which is lower than the average cost of Marketing Automation software. Teradata Integrated Marketing Management accurate pricing info is available upon request (they don't share it publicly), however , On a scale between 1 to 10 Totango is rated 4, which is lower than the average cost of Marketing Automation software.

Bottom line: Totango cost is around the same cost of Teradata Integrated Marketing Management.

Which software includes more/better features?

We've compared Totango Vs. Teradata based on some of the most important and required Marketing Automation features.

Totango: Data Import/Export, Basic Reports, Online Customer Support.

Teradata Integrated Marketing Management: We are still working to collect the list of features for Teradata Integrated Marketing Management.

Target customer size

Customers of the software include businesses of all sizes and a wide range of types. and Teradata Integrated Marketing Management's target customer size include: Small, medium and large size businesses.