Compare VisitorTrack and MailChimp - Mar 2022

Shlomi Lavi

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Bottom Line: Which is Better - VisitorTrack or MailChimp?

MailChimp is more expensive to implement (TCO) than VisitorTrack, and MailChimp is rated higher (98/100) than VisitorTrack (92/100). MailChimp offers users more features (6) than VisitorTrack (3).

Looking for the right Marketing Automation solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

netFactor Vs. MailChimp

netFactor: At netFactor, our mission is singular. We drive growth for Clients through actionable intelligence on the anonymous website Visitor.Over the last few years much has changed in the Internet marketplace, and new models for leveraging this powerful communications medium have emerged. Never before have businesses been able to harness such effective too...

MailChimp: More than 3 million people use MailChimp to create, send, and track email newsletters. Whether you're self-employed, you manage projects for clients, or you work for a Fortune 500 company, MailChimp has features and integrations that will suit your email-marketing needs. Create signup forms that match your brand's look and feel, and send your subs...

Who is more expensive? VisitorTrack or MailChimp?

The real total cost of ownership (TCO) of Marketing Automation software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for VisitorTrack and MailChimp.

VisitorTrack price starts at $199 per month , On a scale between 1 to 10 VisitorTrack is rated 2, which is much lower than the average cost of Marketing Automation software. MailChimp price starts at $17 per month , When comparing MailChimp to its competitors, the software is rated 4 - lower than the average Marketing Automation software cost.

Bottom line: MailChimp is more expensive than VisitorTrack.

Which software includes more/better features?

We've compared VisitorTrack Vs. MailChimp based on some of the most important and required Marketing Automation features.

VisitorTrack: Data Import/Export, Basic Reports, Online Customer Support.

MailChimp: Email Campaigns, Email list management, Email Marketing API, Email Setup Wizard, Event Triggered Email.

Target customer size

VisitorTrack is suitable for companies focused on B2B leads and is being used in a wide range of industries including telecom, software, technology, healthcare, professional services, financial, transportation and manufacturing. MailChimp is best for all those that are in business and also are serious concerning making money.