Compare WordStream and Optimizely - Nov 2022

Shlomi LaviShlomi Lavi / Nov 08, 2022

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Bottom Line: Which is Better - WordStream or Optimizely?

Optimizely is more expensive to implement (TCO) than WordStream, and WordStream is rated higher (78/100) than Optimizely (70/100). Optimizely offers users more features (6) than WordStream (0).

Looking for the right Lead Generation solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

Wordstream, Inc. Vs. Episerver

Wordstream, Inc.: WordStream Inc. provides Internet marketing software-search engine marketing tools for SEO and pay-per-click (PPC). It offers PPC Advisor, a PPC marketing management software for creating and managing PPC campaigns; and AdWords Performance Grader, an adword tool to help AdWords advertisers understand how well their campaigns are performing compared...

Episerver: The only platform that puts Digital Content, Commerce and Marketing in one screen.

Who is more expensive? WordStream Advisor or Episerver?

The real total cost of ownership (TCO) of Lead Generation software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for WordStream Advisor and Episerver.

WordStream Advisor price starts at $229 per month , On a scale between 1 to 10 WordStream Advisor is rated 4, which is lower than the average cost of Lead Generation software. Episerver price starts at $100,000 per year , When comparing Episerver to its competitors, the software is rated 4 - lower than the average Lead Generation software cost.

Bottom line: WordStream Advisor cost is around the same cost of Episerver.

Which software includes more/better features?

We've compared WordStream Vs. Optimizely based on some of the most important and required Lead Generation features.

WordStream Advisor: We are still working to collect the list of features for WordStream Advisor.

Episerver: Email Marketing, Order Fulfillment, Product Configurator, eCommerce, Content Management.

Target customer size

WordStream Advisor's typical customers include: SMBs, and Episerver's target customer size include: Start up, Small business, Medium business, Large business.

WordStream Advisor

ITQlick rating
(4.6/5)

starts at $229 per month

WordStream Advisor is a cloud-based marketing software that is designed to provide companies and individuals with tools that will help analyze, optimize, and manage their online marketing campaigns in order to ...

Categories: Data Analysis Tools, Channel Management, Product Lifecycle Management, Campaign Management.

Optimizely

ITQlick rating
(5/5)

starts at $100,000 per year

Episerver is cloud-based content management solution that is particularly easy to use and simple, but still requires one to possess some basic understanding of HTML to be able to edit and update any content.

Categories: Content Management, Website Content Management, Channel Management, Inventory Management, Work Order Management.

Compare specifications

Compare features

WordStream Advisor: 0 Features

We are working to collect the list of features

Episerver: 6 Features

Email Marketing
Order Fulfillment
Product Configurator
eCommerce
Content Management
Inventory Management
ITQlick rating ITQlick Rating is based on the software score (below) and aggregated online reviews
ITQlick score ITQlick Score is a 1 to 100, the calculation is based on pricing, and functionality Vs. alternative solutions
Pricing score pricing Score is a 1 to 10 (10 is high cost), based on the TCO (cost of licences, customizations, training, hardware when relevant) Vs. alternative solutions
License pricing license pricing (if provided by the software vendor)
Functionality score
Software review
Compare
WordStream
ITQlick rating
4.6/5
Score
78/100
Pricing
4/10
License pricing
$229 per month
Functionality
17
Compare
Optimize...
ITQlick rating
5/5
Score
70/100
Pricing
4.4/10
License pricing
$100,000 per year
Functionality
15
OptinMonster
ITQlick rating
3.7/5
Score
88/100
Pricing
3.6/10
License pricing
$9 per month
Functionality
3
LeadSift
ITQlick rating
3.6/5
Score
87/100
Pricing
5.4/10
License pricing
$1,500 per month
Functionality
3
ActiveDEMAND
ITQlick rating
4.4/5
Score
80/100
Pricing
4.2/10
License pricing
$15 per user/month
Functionality
16

Auditor - Shlomi Lavi

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Shlomi Lavi is an entrepreneur and founder of ITQlick.com. He holds a Bachelor of Science (B.Sc.) in Information Systems Engineering from Ben Gurion University in Israel. Shlomi brings 17 years of global IT and IS management experience as a consultant and implementation expert for small, medium and large-sized (global) companies. Shlomi’s goal is to share the best knowledge and news about information systems so you can make smarter buying decisions for your business.