Compare Zendesk and HubSpot CRM - Sep 2023

Shlomi Lavi

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Bottom Line: Which is Better - Zendesk or HubSpot CRM?

HubSpot CRM is more expensive to implement (TCO) than Zendesk, and HubSpot CRM is rated higher (95/100) than Zendesk (92/100). Zendesk offers users more features (23) than HubSpot CRM (5).

Looking for the right Help Desk solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

Zendesk Vs. HubSpot

Zendesk: Zendesk is founded in Copenhagen, Denmark. Zendesk is the leading cloud-based customer service software solution. More than 20,000 companies such as Groupon, Box, and Zappos are using Zendesk to lower costs, raise productivity, and increase customer satisfaction.

HubSpot: HubSpot all-in-one marketing software helps more than 8,000 companies in 56 countries attract leads and convert them into customers. Every HubSpotter believes that marketing is drastically changing for the better and is working to help businesses navigate that change. We believe that marketing shouldn't harass people and that software can be both ...

Who is more expensive? Zendesk or HubSpot CRM?

The real total cost of ownership (TCO) of Help Desk software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Zendesk and HubSpot CRM.

Zendesk price starts at $49 per agent/month , On a scale between 1 to 10 Zendesk is rated 2, which is much lower than the average cost of Help Desk software. HubSpot CRM price starts at $45 per month , When comparing HubSpot CRM to its competitors, the software is rated 2 - much lower than the average Help Desk software cost.

Bottom line: Zendesk cost is around the same cost of HubSpot CRM.

Which software includes more/better features?

We've compared Zendesk Vs. HubSpot CRM based on some of the most important and required Help Desk features.

Zendesk: this software is considered "feature-rich" with more than 10 important features, here is a partial list: Customer Survey, Email Integration, Knowledge Base/FAQ, Multi-Site Support, Rules/Workflows, Scheduling, Self Service Portal, Service Level Agreements.

HubSpot CRM: Email Marketing, Lead Management, Marketing Automation, Sales and CRM Integration, Social Media.

Target customer size

Zendesk is the tool for any company, big or small, that has to deal with a certain number of customers on daily basis and needs an evolving platform to facilitate this process. and HubSpot CRM's target customer size include: Small, medium and large size businesses.