Shlomi Lavi /
Apr 13, 2022
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Bottom Line: Which is Better - Zoho Campaigns or MailerLite?
MailerLite is more expensive to implement (TCO) than Zoho Campaigns, and MailerLite is rated with the same score (86/100) as Zoho Campaigns (86/100). Zoho Campaigns offers users more features (12) than MailerLite (9). There is a clear winner in this case and it is Zoho Campaigns!
Looking for the right Email Marketing solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:
Zoho Vs. MailerLite
Zoho: Zoho.com offers a comprehensive suite of award-winning online business, productivity & collaboration applications. Customers use Zoho Applications to run their business processes, manage their information and be more productive while at the office or on the go, without having to worry about expensive or outdated hardware or software.
To date, Zoho...
MailerLite: MailerLite is an email marketing service provider with a focus on beautiful email design and exceptional customer support. Their goal is to remove the complexity from email marketing with easy-to-use, yet powerful features. You can create sophisticated email campaigns, track results, manage your subscribers, and grow your email list with custom pop...
Who is more expensive? Zoho Campaigns or MailerLite?
The real total cost of ownership (TCO) of Email Marketing software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Zoho Campaigns and MailerLite.
Zoho Campaigns price starts at $3 per month , On a scale between 1 to 10 Zoho Campaigns is rated 2, which is much lower than the average cost of Email Marketing software. MailerLite price starts at $9 per month , When comparing MailerLite to its competitors, the software is rated 2 - much lower than the average Email Marketing software cost.
Bottom line: Zoho Campaigns cost is around the same cost of MailerLite.
Which software includes more/better features?
We've compared Zoho Campaigns Vs. MailerLite based on some of the most important and required Email Marketing features.
Zoho Campaigns: this software is considered "feature-rich" with more than 10 important features, here is a partial list: Billing/Invoicing, Contact History, Contact Management, Contact Scheduler, Customer Database, Email Marketing, Email Performance Reports, Email Triggers.
MailerLite: Email integration, Email Marketing, Email Triggers, A/B/N Split Testing, Email Campaigns.
Target customer size
Zoho Campaigns is an ideal asset for any customer based business that incorporates email campaigns. Customers of the software mainly include small and medium businesses from a wide range of
industries.