Compare ActiveConversion and Pardot - May 2022

Shlomi Lavi

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Bottom Line: Which is Better - ActiveConversion or Pardot ?

Pardot is more expensive to implement (TCO) than ActiveConversion, and Pardot is rated higher (88/100) than ActiveConversion (60/100). Pardot offers users more features (15) than ActiveConversion (6).

Looking for the right Marketing Automation solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

ActiveConversion Vs. Pardot

ActiveConversion : ActiveConversion is the leader in lead nurturing, lead management and demand generation for companies with less than 1000 employees. We make it easy to see which marketing initiatives are paying off, and introduce you to sales-ready leads. ActiveConversion provides a single tool to help manage and optimize your Marketing and Sales. ActiveConvers...

Pardot: Pardot LLC, is a maker of pardot, the fastest growing marketing automation solution for SMBs. Powerful lead nurturing, lead scoring, and analytics.The things that Pardot is enabling people to do today, are the things that we dreamed about 20 or 30 years ago as marketers – we always wanted to segment better, produce better content, close more deals...

Who is more expensive? ActiveConversion or Pardot Marketing Automation?

The real total cost of ownership (TCO) of Marketing Automation software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for ActiveConversion and Pardot Marketing Automation.

ActiveConversion price starts at $200 per month , On a scale between 1 to 10 ActiveConversion is rated 4, which is lower than the average cost of Marketing Automation software. Pardot Marketing Automation price starts at $1,250 per month , When comparing Pardot Marketing Automation to its competitors, the software is rated 10 - much higher than the average Marketing Automation software cost.

Bottom line: Pardot Marketing Automation is more expensive than ActiveConversion.

Which software includes more/better features?

We've compared ActiveConversion Vs. Pardot based on some of the most important and required Marketing Automation features.

ActiveConversion: Campaign Management, Email Marketing, Lead Management, Marketing Automation, Sales and CRM Integration, Social Media.

Pardot Marketing Automation: Campaign Management, Lead Management, Marketing Automation, Email Marketing, Email Performance Reports.

Target customer size

ActiveConversion is suitable for companies with less than 500 employees that are looking for a lead management and lead nurturing software. Pardot Marketing Automation is focused on the sales and marketing teams.