Compare Act-On and MailerLite - Apr 2022
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Bottom Line: Which is Better - Act-On or MailerLite?
Act-On is more expensive to implement (TCO) than MailerLite, and Act-On is rated higher (89/100) than MailerLite (86/100). Act-On offers users more features (16) than MailerLite (9).
Looking for the right Email Marketing solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:
Act-On Vs. MailerLite
Act-On: Act-On's fresh approach to marketing automation gives you full functionality without the complexity other systems impose on you. Our streamlined user interface puts first-rate marketing tools at your fingertips, making campaigns and programs easier and faster.
MailerLite: MailerLite is an email marketing service provider with a focus on beautiful email design and exceptional customer support. Their goal is to remove the complexity from email marketing with easy-to-use, yet powerful features. You can create sophisticated email campaigns, track results, manage your subscribers, and grow your email list with custom pop...
Who is more expensive? Act-On or MailerLite?
The real total cost of ownership (TCO) of Email Marketing software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Act-On and MailerLite.
Act-On price starts at $900 per month , On a scale between 1 to 10 Act-On is rated 8, which is higher than the average cost of Email Marketing software. MailerLite price starts at $9 per month , When comparing MailerLite to its competitors, the software is rated 2 - much lower than the average Email Marketing software cost.
Bottom line: Act-On is more expensive than MailerLite.
Which software includes more/better features?
We've compared Act-On Vs. MailerLite based on some of the most important and required Email Marketing features.
Act-On: this software is considered "feature-rich" with more than 10 important features, here is a partial list: Case Management, Customer Support Tracking, Email Marketing, Lead Management, Sales Automation, Sales Reports, Social Media, Campaign Management.
MailerLite: Email integration, Email Marketing, Email Triggers, A/B/N Split Testing, Email Campaigns.
Target customer size
Act-On is specifically designed for small companies. Customers of the software mainly include small and medium businesses from a wide range of industries.
MailerLite
starts at $9 per month
MailerLite is an email marketing software designed to help people of all skill levels create professional and personalized marketing campaigns that keep them engaged with their audience.
Compare PricingCompare specifications
Act-On Specifications
ITQlick Score: | 89/100 |
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ITQlick Rating: |
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Pricing: | 8/10 - high cost |
Category: | Email Marketing -> Act-On review |
Company: | Act-On |
Pricing: | starts at $900 per month |
Typical customers: | Small, medium and large size businesses |
Platforms: | Cloud |
Links: | Act-On review, Act-On pricing, Act-On alternatives |
MailerLite Specifications
ITQlick Score: | 86/100 |
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ITQlick Rating: |
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Pricing: | 2/10 - low cost |
Category: | Email Marketing -> MailerLite review |
Company: | MailerLite |
Pricing: | starts at $9 per month |
Typical customers: | Small, medium and large size businesses |
Platforms: | Cloud |
Links: | MailerLite review, MailerLite pricing, MailerLite alternatives |
Compare features
Act-On: 16 Features
MailerLite: 9 Features
Auditor - Shlomi Lavi
Shlomi Lavi is an entrepreneur and founder of ITQlick.com. He holds a Bachelor of Science (B.Sc.) in Information Systems Engineering from Ben Gurion University in Israel. Shlomi brings 17 years of global IT and IS management experience as a consultant and implementation expert for small, medium and large-sized (global) companies. Shlomi’s goal is to share the best knowledge and news about information systems so you can make smarter buying decisions for your business.