Compare Active Campaign and Adobe Marketing Cloud - Mar 2023
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Bottom Line: Which is Better - Active Campaign or Adobe Marketing Cloud?
Adobe Marketing Cloud is more expensive to implement (TCO) than Active Campaign, and Adobe Marketing Cloud is rated higher (85/100) than Active Campaign (83/100). Active Campaign offers users more features (11) than Adobe Marketing Cloud (0).
Looking for the right Email Marketing solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:
Active Campaign Vs. Adobe systems
Active Campaign: We make email marketing easy. For over nine years we have been innovating & pushing the limits of what email marketing can do for you. In addition to our platform you will have access to our email marketing resources, educational guides, and top of the line support. Helping your business succeed is our top priority.
Adobe systems: Adobe Systems is a computer software company. it has historically focused upon the creation of multimedia and creativity software products, with a more-recent foray towards rich Internet application software development. Adobe was founded in December 1982 by John Warnock and Charles Geschke, who established the company after leaving Xerox P...
Who is more expensive? Active Campaign or Adobe Marketing Cloud?
The real total cost of ownership (TCO) of Email Marketing software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Active Campaign and Adobe Marketing Cloud.
Active Campaign price starts at $39 per month , On a scale between 1 to 10 Active Campaign is rated 4, which is lower than the average cost of Email Marketing software. Adobe Marketing Cloud price starts at $450,000 per license , When comparing Adobe Marketing Cloud to its competitors, the software is rated 10 - much higher than the average Email Marketing software cost.
Bottom line: Adobe Marketing Cloud is more expensive than Active Campaign.
Which software includes more/better features?
We've compared Active Campaign Vs. Adobe Marketing Cloud based on some of the most important and required Email Marketing features.
Active Campaign: this software is considered "feature-rich" with more than 10 important features, here is a partial list: Contact Management, Customer Service, Email Marketing, Lead Management, Newsletter Management, Sales Automation, Campaign Management, Contact History.
Adobe Marketing Cloud: We are still working to collect the list of features for Adobe Marketing Cloud.
Target customer size
Small business users will find that personalized emails add a special note for each of your new leads. Customers of the software include small and medium businesses as well as large enterprises.
Adobe Marketing Cloud
starts at $450,000 per license
Adobe Marketing Cloud is a web based digital marketing platform for businesses of all sizes. It offers such capabilities as audience management, campaign optimization, analytics, and others. The software was de...
PriceDemoCompare specifications
Active Campaign Specifications
ITQlick Score: | 83/100 |
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ITQlick Rating: |
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Pricing: | 4/10 - average cost |
Category: | Email Marketing -> Active Campaign review |
Company: | Active Campaign |
Pricing: | starts at $39 per month |
Typical customers: | SMBs |
Platforms: | Cloud |
Links: | Active Campaign review, Active Campaign pricing, Active Campaign alternatives |
Adobe Marketing Cloud Specifications
ITQlick Score: | 85/100 |
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ITQlick Rating: |
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Pricing: | 10/10 - high cost |
Category: | Marketing -> Adobe Marketing Cloud review |
Company: | Adobe systems |
Pricing: | starts at $450,000 per license |
Typical customers: | Small, medium and large size businesses |
Platforms: | Desktop, Mobile, Cloud |
Links: | Adobe Marketing Cloud review, Adobe Marketing Cloud pricing, Adobe Marketing Cloud alternatives |
Compare features
Active Campaign: 11 Features
Adobe Marketing Cloud: 0 Features
Auditor - Shlomi Lavi
Shlomi Lavi is an entrepreneur and founder of ITQlick.com. He holds a Bachelor of Science (B.Sc.) in Information Systems Engineering from Ben Gurion University in Israel. Shlomi brings 17 years of global IT and IS management experience as a consultant and implementation expert for small, medium and large-sized (global) companies. Shlomi’s goal is to share the best knowledge and news about information systems so you can make smarter buying decisions for your business.