Adobe Marketing Cloud Review - why 4.3 stars?
Compare Pricing
| ITQlick Score: | 85/100 |
|---|---|
| ITQlick Rating: |
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| Pricing: | 10/10 - high cost |
| Category: | Marketing -> Adobe Marketing Cloud review |
| Ranking: | Ranked 46 out of 641 Marketing systems |
| Company: | Adobe systems |
| Pricing: | starts at $450,000 per license |
| Typical customers: | Small, medium and large size businesses |
| Platforms: | Desktop, Mobile, Cloud |
| Links: | Adobe Marketing Cloud pricing, Adobe Marketing Cloud alternatives |
Shlomi Lavi / updated: Apr 28, 2022We publish unbiased reviews. Our opinions are our own and are not influenced by payments from advertisers. This content is reader-supported, which means if you leave your details with us we may earn a commission. Learn why ITQlick is free .
Table of Contents
What is Adobe Marketing Cloud?
Adobe Marketing Cloud is a web based digital marketing platform for businesses of all sizes. It offers such capabilities as audience management, campaign optimization, analytics, and others. The software was designed and launched by Adobe Systems Inc headquartered in California, United States.Who is it best for?
Customers of the software include small and medium businesses as well as large enterprises. Major industries and domains where it can be used include financial services, government and public administration, media and entertainment, retail and wholesale, and others. Some notable clients of the software include LA Kings, CMS Wire, Forrester Research Inc, and others.Main features and functionalities
The software offers real-time analytics and facilitates detailed segmentation across all the marketing channels. It helps in the improvement of mobile app discovery and engagement with integrated app analytics, messaging, and intelligent location marketing. The software also offers analytics for video, predictive intelligence, and 360 degree customer view.Adobe Marketing Cloud facilitates building of unique audience profiles for the identification of most valuable segments which can then be used across any digital channel. Other important capabilities of the platform include creation of new segments, targeted campaigns, monitoring the performance of cross-channel campaigns, automated campaigns, and others.
What is the actual cost?
The cost of license starts at $450,000 per license. ITQlick pricing score is 10 out of 10 (10 is most expensive). Access ITQlick pricing guide for Adobe Marketing Cloud. You can also find here pricing information from Adobe Marketing Cloud's website.How it stacks up?
Access a head to head analysis of Adobe Marketing Cloud vs alternative software solutions. ITQlick rating
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Auditor - Shlomi Lavi
Shlomi Lavi is an entrepreneur and founder of ITQlick.com. He holds a Bachelor of Science (B.Sc.) in Information Systems Engineering from Ben Gurion University in Israel. Shlomi brings 17 years of global IT and IS management experience as a consultant and implementation expert for small, medium and large-sized (global) companies. Shlomi’s goal is to share the best knowledge and news about information systems so you can make smarter buying decisions for your business.