Adobe Marketing Cloud Review - why 4.3 stars?

Adobe Marketing Cloud Review
ITQlick Score: 85/100
ITQlick Rating:
Pricing: 10/10 - high cost
Category: Marketing -> Adobe Marketing Cloud review
Ranking:Ranked 44 out of 641 Marketing systems
Company: Adobe systems
Pricing: starts at $450,000 per license
Typical customers: Small, medium and large size businesses
Platforms: Desktop, Mobile, Cloud
Links: Adobe Marketing Cloud pricing, Adobe Marketing Cloud alternatives
Shlomi LaviShlomi Lavi / updated: Apr 28, 2022

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What is Adobe Marketing Cloud?

Adobe Marketing Cloud is a web based digital marketing platform for businesses of all sizes. It offers such capabilities as audience management, campaign optimization, analytics, and others. The software was designed and launched by Adobe Systems Inc headquartered in California, United States.

Who is it best for?

Customers of the software include small and medium businesses as well as large enterprises. Major industries and domains where it can be used include financial services, government and public administration, media and entertainment, retail and wholesale, and others. Some notable clients of the software include LA Kings, CMS Wire, Forrester Research Inc, and others.

Main features and functionalities

The software offers real-time analytics and facilitates detailed segmentation across all the marketing channels. It helps in the improvement of mobile app discovery and engagement with integrated app analytics, messaging, and intelligent location marketing. The software also offers analytics for video, predictive intelligence, and 360 degree customer view.

Adobe Marketing Cloud facilitates building of unique audience profiles for the identification of most valuable segments which can then be used across any digital channel. Other important capabilities of the platform include creation of new segments, targeted campaigns, monitoring the performance of cross-channel campaigns, automated campaigns, and others.

What is the actual cost?

The cost of license starts at $450,000 per license. ITQlick pricing score is 10 out of 10 (10 is most expensive). Access ITQlick pricing guide for Adobe Marketing Cloud. You can also find here pricing information from Adobe Marketing Cloud's website.

How it stacks up?

Access a head to head analysis of Adobe Marketing Cloud vs alternative software solutions.
ITQlick rating
Score
Pricing
License pricing
Functionality
Review
Compare
Adobe Ma...
ITQlick rating
4.3/5
Score
85/100
Pricing
10/10
License pricing
$450,000 per license
Functionality
25
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AdsWizz
ITQlick rating
4.9/5
Score
92/100
Pricing
6/10
License pricing
Pricing not available
Functionality
4
Flashtalking
ITQlick rating
3.9/5
Score
92/100
Pricing
5.6/10
License pricing
Pricing not available
Functionality
3
ClearVie...
ITQlick rating
4.7/5
Score
91/100
Pricing
3/10
License pricing
$300 per month
Functionality
3
MailGet ...
ITQlick rating
4.1/5
Score
91/100
Pricing
5.4/10
License pricing
$29 per month
Functionality
4

Frequently Asked Questions (FAQs)

Is it the best Marketing system?

Adobe Marketing Cloud is ranked 44 out of 641 software in their category (Marketing systems).

How they are rated on ITQlick?

The rating of Adobe Marketing Cloud is 4.3 stars out of 5 and the total score is 85 out of 100. The rating score is based on our unbiased data-based algo. Learn more - rating methodology page.

Is it an easy to use Software?

Yes, Adobe Marketing Cloud makes it fairly easy to use. This product is user friendly and intuitive.

Is it cloud-based?

Yes, they offer cloud based hosting, which means IT resources are retrieved through web-based tools and applications and you don't need to buy servers and additional hardware equipment.

Can it be used on mobile?

Yes, you can access Adobe Marketing Cloud on your mobile/smart phone.

Differences between Adobe Marketing Cloud and alternatives?

The most popular alternatives to Adobe Marketing Cloud in 2024: AdsWizz, Flashtalking, ClearView Social, GlobeNewswire, TripleLift. Access the complete competitors analysis here - Adobe Marketing Cloud VS Marketing Software alternatives.

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Auditor - Shlomi Lavi

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Shlomi Lavi is an entrepreneur and founder of ITQlick.com. He holds a Bachelor of Science (B.Sc.) in Information Systems Engineering from Ben Gurion University in Israel. Shlomi brings 17 years of global IT and IS management experience as a consultant and implementation expert for small, medium and large-sized (global) companies. Shlomi’s goal is to share the best knowledge and news about information systems so you can make smarter buying decisions for your business.