Compare Active Campaign and MailerLite - Mar 2023
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Bottom Line: Which is Better - Active Campaign or MailerLite?
Active Campaign is more expensive to implement (TCO) than MailerLite, and MailerLite is rated higher (86/100) than Active Campaign (83/100). Active Campaign offers users more features (11) than MailerLite (9).
Looking for the right Email Marketing solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:
Active Campaign Vs. MailerLite
Active Campaign: We make email marketing easy. For over nine years we have been innovating & pushing the limits of what email marketing can do for you. In addition to our platform you will have access to our email marketing resources, educational guides, and top of the line support. Helping your business succeed is our top priority.
MailerLite: MailerLite is an email marketing service provider with a focus on beautiful email design and exceptional customer support. Their goal is to remove the complexity from email marketing with easy-to-use, yet powerful features. You can create sophisticated email campaigns, track results, manage your subscribers, and grow your email list with custom pop...
Who is more expensive? Active Campaign or MailerLite?
The real total cost of ownership (TCO) of Email Marketing software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Active Campaign and MailerLite.
Active Campaign price starts at $39 per month , On a scale between 1 to 10 Active Campaign is rated 4, which is lower than the average cost of Email Marketing software. MailerLite price starts at $9 per month , When comparing MailerLite to its competitors, the software is rated 2 - much lower than the average Email Marketing software cost.
Bottom line: Active Campaign is more expensive than MailerLite.
Which software includes more/better features?
We've compared Active Campaign Vs. MailerLite based on some of the most important and required Email Marketing features.
Active Campaign: this software is considered "feature-rich" with more than 10 important features, here is a partial list: Contact Management, Customer Service, Email Marketing, Lead Management, Newsletter Management, Sales Automation, Campaign Management, Contact History.
MailerLite: Email integration, Email Marketing, Email Triggers, A/B/N Split Testing, Email Campaigns.
Target customer size
Small business users will find that personalized emails add a special note for each of your new leads. Customers of the software mainly include small and medium businesses from a wide range of industries.
MailerLite
starts at $9 per month
MailerLite is an email marketing software designed to help people of all skill levels create professional and personalized marketing campaigns that keep them engaged with their audience.
Compare PricingCompare specifications
Active Campaign Specifications
ITQlick Score: | 83/100 |
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ITQlick Rating: |
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Pricing: | 4/10 - average cost |
Category: | Email Marketing -> Active Campaign review |
Company: | Active Campaign |
Pricing: | starts at $39 per month |
Typical customers: | SMBs |
Platforms: | Cloud |
Links: | Active Campaign review, Active Campaign pricing, Active Campaign alternatives |
MailerLite Specifications
ITQlick Score: | 86/100 |
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ITQlick Rating: |
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Pricing: | 2/10 - low cost |
Category: | Email Marketing -> MailerLite review |
Company: | MailerLite |
Pricing: | starts at $9 per month |
Typical customers: | Small, medium and large size businesses |
Platforms: | Cloud |
Links: | MailerLite review, MailerLite pricing, MailerLite alternatives |
Compare features
Active Campaign: 11 Features
MailerLite: 9 Features
Auditor - Shlomi Lavi
Shlomi Lavi is an entrepreneur and founder of ITQlick.com. He holds a Bachelor of Science (B.Sc.) in Information Systems Engineering from Ben Gurion University in Israel. Shlomi brings 17 years of global IT and IS management experience as a consultant and implementation expert for small, medium and large-sized (global) companies. Shlomi’s goal is to share the best knowledge and news about information systems so you can make smarter buying decisions for your business.